In keeping with its typical marketing flavor, Harley Davidson Inc., (NYSE: HOG) wants its newly opened Harley Davidson museum to be more about the rider's experience than just the ride. The company wants its museum to be a lifestyle exploration adventure, rather than a commercial presentation. While the new attraction indeeds feature hundreds of motorcycles, reams of vintage Harley Davidson advertising and other Harley memorabilia, in an article published by Business Week, museum director, Stacey Schiesl is quoted as stating: "It's not just about what's inside."

It's always been that way with Harley Davidson. In strong years and lean years, the company had always taken the experience of its enthusiasts very seriously. That is why the museum was designed and constructed to be enjoyed in a manner that stimulates what Harley owners like most about their bikes. It's a feeling of camaraderie. It's a sharing of an experience. It's good will and good times on a piece of open road. Architects designed the site to reflect and embody a feeling of Main Street Americana, with accommodations for up to 15,000 bikes at any given time.

The Harley Davidson Museum is a testimonial to 105 years of American made motorcycle greatness. Even in the face of tough times, with the company forecasting slowed earnings and reduced production, it's good to see that it has maintained its successful focus: to create both a visual and a tangible motorcycling lifestyle experience for all motorcycle enthusiasts to enjoy.

Wisconsin-based Johnson Controls (NYSE:JCI) is boasting advances in lithium ion battery technology that is enabling automakers worldwide to successfully create and sustain the new breed of high-efficiency automobiles. Remember, these new hybrids and plug-ins are useless without adequate and dependable, long-life power sources to support them. Since January 2006, Johnson Controls has sought to make lithium ion batteries the chosen power pack for future energy efficient vehicles. I'm pleased to report that they have met with admirable success.

Earlier this month, Johnson Controls accepted a development contract with General Motors to develop and test lithium ion batteries for use in GM's Saturn Vue plug-in hybrid SUV. Concentrated development efforts begun in January 2006 by Johnson Controls-Saft Advanced Power Systems (JCS) have come to the point where JCS was able to install and display a fully integrated lithium ion battery system in a prototype hybrid-electric SUV at the 2007 North American International Auto Show.

Alan Mumby, president and general manager of Johnson Controls hybrid battery business, states: "We are thrilled to be a key player in enabling tomorrow's green technologies". The JCS lithium ion battery laboratory, situated in Milwaukee, Wisconsin, is the only dedicated facility in the world focused exclusively on developing lithium ion technology for use in hybrid vehicles.

At least partial funding of the JCS lithium ion battery development project has been provided by the U.S. Department of Energy in furtherance of the Freedom CAR and Fuel Partnership project. The United States Council for Automotive Research (USCAR) is also a driving force in this effort. USCAR is a development and research effort operating with the combined forces of Americas big three automakers. This all speaks well of our friends in American auto manufacturing. Breathe easy America, they're working on it.