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Why do some investors keep losing money?

Posted Mar 19th 2009 4:20PM by Connie Madon (RSS feed)
Filed under: Forecasts, Competitive Strategy

Carol Tavris and Elliot Aronson in their book Mistakes Were Made describe what they call "cognitive dissonance," the engine that drives self justification. They believe that humans produce an energy to justify their actions and decisions. In the case of wrong decisions, cognitive dissonance is a state of tension produced by two ideas, attitudes, or beliefs that are inconsistent. The tension becomes so great that we must find a way to reduce it.

Continue reading Why do some investors keep losing money?

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