Mobile chips leader Qualcomm (QCOM) is planning to launch a variety of 'augmented reality' software for use in different consumer applications, according to Bloomberg/Businessweek.

Qualcomm wants to drive demand for its powerful processors that can handle high speed computing tasks for mobile devices. To do that, it intends to promote processor intensive augmented reality applications. Augmented reality aims to aid consumers with what they see. By pointing the phone's camera to objects and scanning them, the application can then identify them in the database, and find relevant material.

For some mobile subscribers, it can be scary to look at a monthly bill. But things are changing and now Verizon Wireless (NYSE: VZ) has launched a new flat-fee plan for unlimited domestic calls. The fees range from $99.99 to $139.99 per month.

True, this may pinch revenues in terms of forgoing lucrative overage charges. But then again, Verizon must deal with the competitive environment.

To get a perspective on things, I interviewed Allan Keiter, who operates MyRatePlan. According to him:

"It was inevitable that this would eventually happen, as per minute costs in rate plans have continued to drop and regional carriers like MetroPCS and Cricket have had some success with an unlimited product.

The new product turnaround at Motorola (NYSE: MOT) may already be crippled. One analyst, quoted by Bloomberg said, "The Razr 2 didn't set the world on fire and it won't be a phenomenon like the original one."

The cause of Motorola's problem with its newest product may be the Apple (NASDAQ: AAPL) iPhone, which appears to have sold more than two million units in the last quarter of 2007.

While the RAZR2 may be a better product than its predecessor, Apple, Nokia (NYSE: NOK), Samsung and Sony Ericsson have all introduced similar products to take advantage of the high-end multimedia handset space. Motorola may be squeezed out of a market it helped create.

With its shares trading just above $13, near a 52-week low, a weak fourth quarter earnings report could take the stock much closer to $10.

Douglas A. McIntyre is an editor at 247wallst.com.

In the world of Google Inc. (NASDAQ: GOOG), each passing day brings more news about some added feature, idea, business partnership or gadget, and today it is no exception. Despite much hype that Google would be announcing the "gPhone" today, instead: "Google along with 33 other companies are announcing Android, the first truly integrated mobile operating system." What's particularly notable is that it's available under a mobile open source license.

This is becoming very Google-esque -- a major partnership announcement! Google watchers (and shareholders) can appreciate that Google does not want to be in the hardware business, at least not right now. The company is in the partnering business. It has made the very wise decision to create as many partnerships as it can, attractive to both parties given that partners will make money by working with Google, without a new cost. Its selling point to Internet users: we are the nice guys and we bring you so many features that make your life easier and fun (sounds like Apple Inc (NASDAQ: AAPL)). How can someone resist that?

Google hopes to create not 'a' new platform for cell phones, but 'the' new platform for cell phones. In doing so the company will be expanding the Google universe.

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By the end of the year, Disney (NYSE: DIS) is going to ditch its mobile phone service. Basically, the company wants to rethink things.

Despite its mega brand, Disney realized that the competitive environment is extremely tough. Interestingly enough, it was last year that the company closed its ESPN mobile service (and took a charge for $30 million).

I talked to Daniel Neal, CEO and Founder of kajeet. His company has a popular cell service for kids. So how can this company succeed whereas mighty Disney has failed?

"At kajeet, we've set out to prove that there is a formula for success in focusing on a cell phone service for kids. Our singular focus is to super-serve our tween and teen customers with a totally customizable pay-as-you-go wireless service that addresses their unique mobile technology needs. Instead of building our own handsets, content or stores, We purposefully developed strong relationships with established partners that greatly appeal to our customers."

Or, perhaps a better approach for Disney is just to buy kajeet.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

Age-old telecom company and brand AT&T, Inc. (NYSE: T) is launching a new advertising campaign to convince younger customers that the company is hip. Naturally, the new ads will be edgier and flashier, which apparently everyone in the 18-34 age bracket responds to according to most marketing mavens. But can a company just put some pizazz in their marketing and instantly gain younger customers, or are those customers smarter than these companies realize? Maybe a little of both, right?

Truth is that marketing is what makes most economies go 'round, and AT&T glitzing it up in this department is a testament to that claim. AT&T's purchase of the Cingular brand (and company, heh) earlier in 2007 meant that the company sees the future coming from wireless services and other areas instead of landline telephones and older technology that 10 years from now younger customers won't even know existed.

In a move back to the power of the Cingular brand (which AT&T dumped unceremoniously), the color orange will also be used as the company's primary corporate color instead of blue. The blue AT&T 'world swirl' logo has been around for decades in one form or another, and in addition to changing the color, will AT&T change the corporate logo as well? Maybe it is time to make this move, since many youngsters connect the current AT&T logo with the Death Star from Star Wars. That's not a good thing to have in mind when you're buying a phone.

Forget Fake Steve Jobs. The fake iPhone is here. According to Bloomberg, there is the beginning of a booming market for counterfeit Apple (NASDAQ: AAPL) iPhones in Taiwan and China. "With a touch-screen and Apple Inc.'s logo on the back, the iClones look just like the real thing," the story says.

Apple will probably not offer the iPhone in Asia until next year.

The news points out the Chinese dexterity in stealing consumers electronics designs and it is a significant threat to Apple. China has the world's largest cellphone market and China Mobile (NYSE: CHL) is the world's largest cellphone company. And, the phones are being sold into markets including Australia and the U.S.

The fake phones have two advantages. First, they are less expensive than iPhones. Second, they can work on networks outside AT&T (NYSE: T), which currently has the U.S. exclusive for the hot handset.

Steve Jobs may want to take a look over at Microsoft (NASDAQ: MSFT), which claims that about 85% of the copies of Windows sold in China are counterfeit. That represents hundreds of millions of dollars in lost revenue, perhaps more.

Now, it's Apple's turn to fight the pirates.

Douglas A. McIntyre is a partner at 24/7 Wall St.

Since the story ran at BusinessWeek.com, it has some credibility. The online version of the magazine reports that Apple (NASDAQ: AAPL) is considering joining the government's auction of wireless spectrum, putting it in potential competition with Google (NASDAQ: GOOG).

Apple certainly has the $4.6 billion needed to enter the bidding, but the magazine says that the low margins in running a large wireless network might keep the consumer electronics company away. However, if Apple did succeed in the auction, it would have its own network for the iPhone. As a potential attraction, the company could allow its handset to use inexpensive VoIP.

Apple may have a longer-term reason to look at the spectrum. At some point, its sales of iPhones and iPods will slow in the U.S. But, having a service network would allow the company to combine video, music, and voice onto one platform, which could extend the sales life of its current products.

Another attraction might be the scale of the opportunity. Verizon Wireless will bring in about $40 billion this year. And, it is highly profitable. Offsetting that is the costs that were necessary to build out the infrastructure to support those revenues. But Apple might end up in a partnership with another company, say Google, to share those costs.

It may seem crazy, but so is the success of the iPod.

Douglas A. McIntyre is a partner at 24/7 Wall St.

The New York Times [registration required] reports that Dave Stolte took his Apple Inc. (NASDAQ: AAPL) iPhone to Ireland and England in July and returned home to a little surprise -- a bill for $3,000.

Stolte's $3,000 phone bill was a result of unanticipated European roaming charges. Consider the case of mortgage consultant, Neil Dingman. Dingman used his iPhone only a few times on a European trip this summer and had expected to see just a small increase in his next bill for roaming charges. But he failed to turn off an iPhone feature that automatically checks e-mail. Thus his iPhone roamed over networks in Italy, Croatia and Malta more than 500 times. And he ended up with $852.31 in roaming charges.

But Stolte's story has a happy ending. Thanks to the posting of Stolte's bill on the Internet, AT&T Inc. (NYSE: T) went from giving him a $100 credit to full credit for that $3,000 iPhone bill. The lessons? Turn off the e-mail checking feature if you're out of the U.S. And if you get a ginormous iPhone bill -- post a complaint video on Google Inc.'s (NASDAQ: GOOG) YouTube.

Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter. He has no financial interest in the stocks mentioned.