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Mom on the Street: How melamine-tainted candy will change buyer behavior

Sarah Gilbert is a former investment banker, Wharton MBA, and mama of three young boys. She keeps her finger on the pulse of hundreds of like-minded mamas through social media and reports on the mood of the biggest consumer group out there: Moms.

It was the middle of the night when I first heard the news about melamine-tainted powdered milk sickening and killing Chinese babies. I was up with my youngest, who was teething, and listening to BBC. As the night wore on, it seemed that the numbers kept growing. Many, too many. Outrageously many. I comforted myself, remembering that those thousands who were sick may be mildly ill, in a contamination situation even similar-seeming symptoms are blamed for the poison. But this is China, not noted for its transparency. Maybe the numbers were far higher. I shuddered, clenched my teeth, glad my baby never had powdered milk, glad I didn't live in China, sad for all those who were tossing and turning with a fatal fright.

Today's news that White Rabbit Creamy Candies, a popular Chinese candy sold in Asian markets in the U.S., were tainted with unacceptably high levels of melamine was not surprising. Why should candy be any more carefully screened than babies' milk? But it was devastating to millions of moms. It's hard enough for us to trust corporations with our kids' health; after all, the past 50 years hasn't exactly been award-winning. Sky-rocketing obesity rates. Enormous rises in childhood diabetes and heart disease. The as-yet un-attributed upswing in autism. Someone's to blame.

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Last updated: May 27, 2012: 04:50 AM

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