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Google eyeing the mortgage biz?

Posted Aug 27th 2009 11:40AM by Tom Taulli (RSS feed)
Filed under: Competitive Strategy, Google (GOOG)

For many companies, the Google (NASDAQ: GOOG) search engine is the lifeblood of distribution. But, there is a problem: What if Google decides to get into the business itself? It's certainly a big-time threat.

For example, there are signs that Google is planning to enter the online mortgage business. Essentially, the service would allow users to search among a variety of lenders, looking for the best deal. Yes, it sounds like LendingTree, huh?

Continue reading Google eyeing the mortgage biz?

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