Comic book publisher and super-hero film maker Marvel Entertainment Inc. (NYSE: MVL) recently posted big numbers for 3Q 2007, based primarily on the success of Spider-Man 3. The webslinger's numbers are large enough to cause Marvel CEO Morton Handel to raise FY 2007 guidance from EPS $1.30-$1.55 to $1.60-$1.65. FY 2008 is forecast to be just under EPS 2007 range with the 2008 release of Iron Man and The Incredible Hulk video games.

Bear in mind these numbers were generated before the Hollywood writers' strike. Now all bets are off given the strike's unknown duration. Marvel has a number of projects in various stages of development. Both Iron Man and The Incredible Hulk movies are in the final stages of completion and are set to be released before the beginning of summer 2008. Production of TV series for Wolverine and the X-Men and Iron Man will be delayed, as will the Punisher 2 movie. Investors should enjoy the profits while they can.

Marvel is in the process of shifting away from producing its own toys to licensing Hasbro to produce them. This is a good strategy as more toys, including Curious George toys, are being recalled due to possible lead contamination. This shift has caused a $10 million drop in revenue in 3Q 2007, but this decline was more than covered by a doubling of net sales, to $66 million, in the licensing segment. The rise is driven primarily by Spider-Man 3. While other publishers struggle to turn a profit, comic books are still good sellers. Net sales increased 13% to $35 million, based on World War Hulk and Stephen King's Dark Towers.