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Michael Fowlkes blogged earlier about the dip in Harley-Davidson (NYSE:HOG) stock prices. Those who plan on holding this stock for the long run might want to look carefully at the product and its market demographic.In the short run, the brand should play strongly to boomers retiring with a wad of discretionary income and a taste for moderate adventure. They have the cash to pay for the top-line models such as the Road King, along with the (very pricey) Regalia.
For the following generation, however, H/D offers a weak lineup. Younger, more sport-oriented riders find nothing in the Harley dealership to compete with the race-tested (and promoted) sport bikes from Honda, Yamaha, Kawasaki and Suzuki. The Buell brand they have attempted to grow in this market sector has found no traction and remains a non-player. And the Chinese are ready to enter the market and beat the brains out of anyone competing strictly on price.
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