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Alert level lowered: Google doesn't want to control WiFi

google wifi

It's official. Google has blanketed Mountain View, California, with WiFi access. And it's free for its lucky 72,000 residents. Then again, for a wildly profitable company, it's easy to do things for free (apparently, the cost came to about $1 million for Google).

Next, Google will help provide WiFi access to San Francisco. Although, it will not be free and will also involve the support of Earthlink.

So, does Google want to be an ISP? Well, the company denies it.

Rather, Google is doing a couple things: learning about WiFi networks (such as with local advertising), as well as making a political statement that the Net should be open (ie, the "Net neutrality" debate).

Besides, this provided Google with a good amount of positive PR (yes, this firm is the maestro of PR).

Continue reading Alert level lowered: Google doesn't want to control WiFi

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