Apple, Inc. (NASDAQ: AAPL), the world's most iconic brand that just can't do wrong at the moment, opened its largest retail store recently in Boston. What's amazing is that it was conceived eight years ago, before the iPod even existed and before Apple made its march back into the limelight as the premier maker of portable consumer electronics.The store, originally planned to be a single story, now has a three-story layout, with the first floor displaying the Mac laptops and desktops which are the company's bread and butter. Make no mistake: the iPod's halo effect that so many journalists have written about for years now is causing Mac sales to soar.
Add the iPhone into the mix and Mac sales are being pumped up even more. Just what Apple CEO Steve Jobs wanted, and it's happening. The new Boston location, arguably Apple's flagship retail store, can accommodate up to 1,000 customers per day. It's a green store too, with vegetation growing on the roof and a rainwater recycling system to boot. Yes, Apple's New York City store might be more architecturally innovative, but it doesn't have the size of the new Boston location. And, Apple won't have a problem keeping the new location filled with eager customers.
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