5:32 p.m. We're still on hold (guess all the reporters didn't call in at least 10 minutes ahead of time, as requested) and I'm noticing that cost of sales was way up -
5:35 p.m. After a very scripted introduction (sounded like it was recorded by a computer and not a person), we hear that Microsoft "choose the right places to focus" with their SQL server sales, for instance, and is "ramping up the supply of Xbox 360 consoles."
5:38 p.m. Expect an increasing set of opportunities and challenges with regards to product launches like Xbox 360 consoles, and home entertainment sales are up 85%.
5:46 p.m. Continue to see a shift in "premium edition" OEM sales of MS software. They can't say enough about SQL servers. She puts extra emphasis on every adjective when she talks SQL.
5:47 p.m. Pleased with the great response that Office Live has received.
5:49 p.m. MSN revenue down - but advertising revenue up slightly, especially in instant messaging properties. "Made good progress" in transitioning search advertising from the Yahoo! platform to proprietary ad platform - and lower-than-expected performance from partner-driven ad search volume. Doesn't look like it's working as planned although they say that they're sure it was the right decision. Hmm.



