Muhtar Kent, CEO of The Coca-Cola Company (NYSE: KO), took to the pages of The Wall Street Journal to argue against the government's proposed "fat tax" on soda. In a column titled "Coke Didn't Make America Fat," Kent noted that "our industry has become an easy target in this debate." However, he believes the sedentary lifestyle of Americans is to blame for our nation's obesity problem.

"If we're genuinely interested in curbing obesity, we need to take a hard look in the mirror and acknowledge that it's not just about calories in. It's also about calories out," wrote Kent. He also cited the "regressive nature and inherent illogic" of trying to rectify obesity by taxing soft drinks, observing that West Virginia and Arkansas -- two states which currently tax sodas -- are among the states with the highest obesity rates in the nation.

Coca-Cola (NYSE: KO) reported first-quarter earnings on Tuesday morning. By the end of the day, the main enemy of PepsiCo (NYSE: PEP) was down 2.8% on better-than-average volume. Coke said that it earned 65 cents per share on an adjusted basis. According to Beth Gaston Moon's earnings preview, management met Wall Street's expectations.

So, right off the bat, you can see why the market wasn't so kind to Coke's shares. Meeting expectations isn't enough sometimes. But there are some other issues here, too.

Revenue was kind of soft, and a look at the statement of cash flows shows a decrease in money generated from operations. That number decreased over 20% to roughly $870 million.

Atlanta based soft drink giant Coca-Cola (NYSE: KO) got its chance to impress investor's this morning with its fourth quarter earnings, and it did not disappoint. While the company did see profit falling by 18% in the quarter, its bottom line was better than analysts had predicted.

As Steven Mallas noted in his Coca-Cola earnings preview yesterday, analysts had been expecting to see 61 cents per share for the quarter, but the actual number was a bit higher, with a reported 64 cents a share.

According to an article on Reuters, Coca-Cola (NYSE: KO) is feeling the pressures of the flat domestic marketplace. COO Muhtar Kent, who will soon become the CEO, said in comments at a speaking event in Japan that Coke will be evaluating an acquisition strategy to grow the long-term prospects of its beverage business.

Now, this doesn't mean that a large purchase or merger is on the horizon, but it does mean that shareholders can expect, according to Kent, small, targeted asset buys. He did, however, specifically state that the company isn't giving up on organic growth, either, in its quest to expand its presence in beverages and beat back the ongoing threat of enemy number one, PepsiCo (NYSE: PEP).

He better not be giving up on it. Coke's stock recently retreated from its 52-week high of $65.59 to a price, as of noon today, of $56.37. The stock has done well over the last year, and this could be considered a normal consolidation. However, there has been a lot of buzz lately about Coke's domestic weakness.

Coca-Cola (NYSE: KO) -

KO announced Muhtar Kent as its new CEO, succeeding resining chairman and CEO Neville Isdell. Isdell will remain chairman until April 2009. KO overall option implied volatility of 21 is near its 26-week average of 20 according to Track Data, suggesting non-directional risk.

Novell (NASDAQ: NOVL) -

NOVL postponed its Q4 and full year 2007 earnings release because of inquiries from the SEC about NOVL's accounting practices. NOVL, a provider of network software, closed at $6.94. NOVL overall implied volatility of 46 is above its 26-week average of 35 according to Track Data, suggesting larger risk.

Daily Options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Coca-Cola Co. (NYSE:KO) has been running a television ad recently that features a senior citizen who has somehow gone his whole life without ever tasting a Coke. Just one sip of Coke sends him off on a frantic quest to experience everything he's overlooked during his lifetime. But the most incredible part of that ad may be the notion that someone could have never heard of Coke, let alone not had one. Coke surely ranks right up there with such American icons as baseball and apple pie.

It's not only hard to imagine someone never trying a Coke, but also that there are any unconquered markets left for the world's largest soft-drink company, at least as far as its traditional beverage offerings. That's no doubt why, like Pepsico Inc. (NYSE:PEP) and its other rivals, Coke is focusing so much of its energy these days on alternative beverages: teas, juices, energy drinks, and coffee.