The Napster deal is the latest in a string of deals for AT&T that increases the amount of music and related media customers can access from AT&T phones. Billboard comments "the move puts AT&T on par with competitors Sprint (NYSE: S) and Verizon Wireless (NYSE: VZ), both of which have offered a full-song download service for close to two years now."
Last month, AT&T made a separate "over-the-air" deal with eMusic to bring Digital Rights Management-free songs to phones. Napster becomes the second "o-t-a" deal for the company, bringing the largest catalog but no DRM-free.
It's no surprise that AT&T would increase the amount of content offered, especially to better compete with other wireless providers. The only drawback seems to be pricing and the lack of a subscription-based service. Of course, a subscription service would curb those high prices, but limit profit for either company in the new deal. The $3 tag for songs on the phone hardly competes with the same tracks online or in other digital music stores, and both eMusic and Napster offer $9.95 subscription services online. In any case, this is a smart move because it does offer more content on AT&T phones and allows the company to compete with other wireless providers directly.



