There have been rumors for some time, fueled by occasional comments from News Corp., that the media giant's days of owning also-ran social network MySpace are numbered. News Corp. COO Chase Carey indicated that MySpace may be sold or spun out when he spoke on the company's earnings call on Feb. 2.

Buried in a line item of the News Corp. (NWS) fiscal second-quarter earnings release were the results of MySpace, under the category of "Other." The description of the segment was: "The Other segment reported a second-quarter operating loss of $156 million, which is $31 million greater than the prior year. This decline was primarily due to increased losses at the Digital Media Group, stemming largely from lower search and advertising revenues at MySpace."

News Corp. (NWS) issued its fiscal second-quarter report on Wednesday after the bell. The stock rose 2.5% to $17.51 on active volume by the end of the regular session. The reaction in the after-hours session was, to be honest, dreadfully boring. The shares finished up fractionally to $17.55 at the conclusion of that trading period. Guess the market wasn't too impressed by the earnings news; either that, or it figured that the rise before the posting of the numbers was good enough.

According to the corporate press release, adjusted net income calculated out to 29 cents per share in Q2. That was four pennies above the year-ago profit. Marketwatch says that the 29-cent figure was one penny ahead of the overall estimate.

The world of Internet traffic moves at lightning speed. So, too, do the moods and preferences of users. Back in 2007, News Corp's (NWS) MySpace was No. 1. Google.com (GOOG) took the No. 1 spot in 2008 and 2009. In 2009, Facebook has taken the No. 1 spot, with 8.9% of U.S. visits, edging Google.com, which had 7.2% of visits, Reuters reported, citing online measurement service Experian Hitwise.

Facebook was started by Mark Zuckerberg and a few classmates in 2004. Facebook users can create profiles with photos, lists of personal interests, contact details and other information. Users can communicate with friends and other users through private or public messages and a chat feature. They can also join interest groups and "like pages."

According to an item highlighted by TheFly, it appears as if News Corp. (NWS) may be interested in selling MySpace. There are no guarantees, of course, but I'll tell you this: I hope a sale happens. And the sooner the better.

Sure, in theory, MySpace was a great acquisition. It was the hot destination on the web for a while. Reality, however, has a way of interfering with even the best ideas. The Internet can evolve very quickly; CEOs need to be extremely cautious about what they decide to buy when they are playing this part of the media game.

News Corp. (NWS) and MySpace. They've been together for a while. And I have a question: Should they still be together? Is there any reason for the social networking business to be in Rupert Murdoch's empire? Personally, I don't see a rationale for keeping MySpace in the fold.

Of course, I'm sure Chief Digital Officer Jonathan Miller has a different opinion. In fact, in the following Reuters article, he denies rumors concerning a desire on the part of News Corp. to sell the asset. Too bad, because I think it should be sold. Seriously, my sympathies go out to anyone in charge of bringing MySpace back to relevancy.

I'm sure everyone knows about the growth problems at the social-networking site. This recent article at Reuters discusses them. Morale at the company appears to be waning. Unique visitors aren't what they used to be. An ad agreement with Google (GOOG) is about to expire; any new transaction on that front may not be as valuable now that MySpace has been relegated to not-as-cool-as-it-used-to-be status.

An interesting piece of legislation is now blasting its way through the chambers of the Maryland legislature. This legislation threatens to lay waste to Internet social networking as we know it, if not for the inclusion of one solitary line of text.

While it appears honorable and well-intentioned on it's face, Maryland's HB65 (pdf file) is meant to place severe restrictions on the practice of international marriage brokering. If signed into law, the bill will place strict and deeply invasive disclosure requirements on the clients and providers of international match making services. This legislation does not bode well for the likes of eHarmony and Match.com.

Microsoft Corporation (MSFT) has been decent recently about integrating tools outside its own realm into its newer products. Take, for example, Outlook. The most widely-used corporate email client has lost ground in recent years to web-based email alternatives that allow email usage without a locally-installed application.

From looking at the newer Outlook 2010 (which has not been released yet), Microsoft is trying something new: making Outlook a central communication hugs that not only handles corporate email, but integrates such social networking services as MySpace, Twitter and Facebook.

If Mark Zuckerberg knew then what he knows now ... Facebook would be more like MySpace, which is now owned by News Corp. (NWS). And, he's willing to admit this in public.

In a six-minute on-stage interview with TechCrunch, Zuckerberg went on at length about the social media platform's privacy settings, which have been the subject of unending debate. He says that he'd make more data public by default if he could start Facebook again. Though Zuckerberg cites Internet trends that indicate a reduced concern with privacy, the real reasons are more likely financial.