Way back when there was this idea called the United States Football League. It had a few good years and a few big names (Jim Kelly, Herschel Walker, and Reggie White) before it failed. Then there was the World League of American Football, featuring teams across the U.S., but no true big-name players. Eventually the World League became just that, with expansion into Europe and the moniker NFL Europe;then that league failed.

Then there was the once-popular Arena League, which boasted Kurt Warner and owners like Jon Bon Jovi. The Arena League lasted nearly 20 years before it took last season off and appears ready to fade into oblivion. Oh, and let's not forget the Extreme Football League (XFL), run by Vince McMahon (of WWE fame). I mean who can forget "He Hate Me?" This terrible business decision lasted one season (and I was suckered into an XFL fantasy league).

The Florida Panthers may score!

If all goes as planned, the National Hockey League team will be picked up by a special purpose acquisition company (SPAC) – also known as a "blank check company" – that boasts a management team including baseball legend Hank Aaron. The acquiring company, Sports Properties Acquisition Corp (AMEX: HMR), which leads to something of a spooky acronym, is rumored to be making a move on the hockey team for $240 million. If this works, the SPAC called SPAC would be one of only a few companies recently to round up investors for this type of deal.

The big news in sports this week was not LeBron James winning the MVP, nor was it the Kentucky Derby, Manny Ramirez and his drug test have made a late run at story of the week, but I am giving the sports story of the week to the Phoenix Coyotes and the NHL.

Let's start with the Coyotes. The team has filed for Chapter 11 bankruptcy and it seems that the team is destined to move, although Commissioner Bettman (some who call him Fraudmissioner or Failmissioner) contends that won't happen. Rumors have the team pulling up roots and heading to Hamilton, Ontario - making the Coyotes round trip come back home (for those unfamiliar, the Coyotes started in Canada and were moved). I have long touted the Coyotes as one of the problems of the modern NHL. This is a team that is truly a fish out of water. Even with history stretching back to the halcyon days of the Winnipeg Jets, the team could not (or would not) be embraced by fans whose only exposure to ice was to watch it melt in their iced tea. The ownership was attracted to Phoenix because of the promise of big money, and boy did it backfire.

Fresh off my pilgrimage to Columbus to watch my Blue Jackets last night, I am greeted by the spectre of the Kansas City Scouts, the Cleveland Barons (in red), or the Utah Grizzlies (not the team's regular unis ... I hope) joining the National Hockey League. Why? It seems that the Atlanta Thrashers may be on the move (which is a shame for the city that once boasted the Atlanta Flames.

According to this article from the Atlanta-Journal Constitution, ownership problems are making the possibility of a second team leaving Atlanta a distinct probability. In fact, this article, from the Toronto Sun, ranks Atlanta as one of the NHL's most vulnerable teams. However, the article notest that the Thrashers (and five others) are vulnerable to contraction - but what about moving?

Not so long ago, the NHL seemed like it was on the brink of losing what little cultural relevance it had left. The lockout irritated the sport's loyal fans, and less-loyal fans simply lost interest. Attendance was weak, and what were thought to have been important contests were getting beaten in the ratings by arena football games.

Now, Nashville investor David Freeman has led a group buying the Nashville Predators franchise for $193 million -- a strong vote of confidence in the league's future.

The last NHL team to be sold was the St. Louis Blues in 2006. The Blues fetched $150 million. An NHL-commissioned report found that, during the 2002-2003 season, the NHL's 30 teams lost a total of $273 million.

It seems like efforts to rein in player salaries may be making the league more competitive financially, and the NHL could be back on the road to profitability.

Now all it needs is a young stud to revive mainstream interest the way that Wayne Gretzky did many years ago. If the league can get behind promoting him, 20-year old Penguins phenom Sidney Crosby could be their man.

You have to admire the courage of senior management teams who agree to present at financial conferences, especially when the president of the company is unloading stock, and the best spin the CFO can put on the numbers is that they aren't as bad as they used to be. Such is the case with G-III Apparel Group, Ltd. (Nasdaq: GIII), which manufactures and distributes higher end coats and jackets under label for Calvin Klein, Guess?, Tommy Hilfiger and others, as well as licensed sportswear. G-III licenses jackets for the NHL, NBA, MLB, and dozens of major colleges and universities. They control a brand portfolio to envy. So why is it that the best the company can do is not lose as much money as quickly?

To its credit, G-III has narrowed its losses in 3Q 2007 by almost 60%, down to about $0.05 per share, compared with $0.14 per share a year ago. Net sales for the recent quarter were up 21% to $84 million. CEO Morris Goldfarb was so pleased with the posted loss that was well below what was expected that he has raised FY2007 guidance to $0.90-$0.95 per diluted share based on a $10 million increase in sales to $510 million.

This positive spin does not at all address the problems facing G-III. Are its costs not yet under control? Are its licensing deals structured in such a way that it is difficult to turn a profit? It manufactures team jackets for most major American sports leagues. Surely some of them must be widely popular with sports fans. Yet even CEO Goldfarb admits that sportswear is not yet a "meaningful" contributor to the bottom line. Investors should hope he accelerates his search for meaning and soon.

Since the end of the season-long lockout, the TV ratings for NHL games have been floating somewhere between beach volleyball and Arena Football. In what could be seen as an act of desperation, the league has signed a deal with NeuLion to offer webcasts of all NHL games. According to the Wall Street Journal, "The league's Web site, NHL.com, and all the team Web sites will sell "Center Ice," a package of out-of-market games now available on satellite and cable TV. Fans will be charged about $15 a night, or $169 to subscribe for the entire season. About 45 games will be transmitted each week."

The move makes sense for the NHL -- While watching hockey games on a computer will probably only be appealing to diehard hockey fans, it seems like the aficionados are the only ones bothering to follow hockey at all these days. My question is "Why?' There was speculation that the emergence of Pittsburgh Penguins phenom Sidney Crosby would revive the sport but even all the success that 19 year-old has had has failed to catapult his name out of the hockey world.

But the NHL appears to be taking the right steps. The league became one of the first to sign a deal with YouTube to offer highlights on the site. As the Journal wrote, "the NHL has been pioneering new methods of reaching fans." But will any of it matter, or is the sad truth that no one cares about hockey anymore?

Could there be a better example of hockey's irrelevance to General Electric Co.'s (NYSE: GE) than what happened last Saturday afternoon when the network quit showing Game 5 of the Eastern Conference Finals between the Ottawa Senators and Buffalo Sabres just as it headed into overtime?

Faced with the dilemma of covering a game which could theoretically go last hours more, NBC went to the Preakness Stakes 20 minutes early (at 4:40 pm) while hockey was switched to Versus, the league's cable outlet which is a available in about half as many homes as NBC.

And Versus had trouble with the transfer, so viewers had no idea what was up until the game finally reappeared. NBC would have better served running recaps of the dreadful 2006 Winter Olympics from Turin, Italy (the lowest rated in Winter Olympics history) or maybe infomericals for the 2008 Summer Olympics leading up the Preakness. At least those could have perfect time constraints so as not to affect coverage of the horse race.

Hockey fans got screwed because NBC focused on the Preakness, which for sure makes it more money and gets better ratings. The network's deal with the NHL is a revenue-sharing arrangement for which NBC gets zero dollars from the league is why.

But why inflict that arrogance, which begins and ends with NBC Sports Chairman Dick Ebersol, on the handful of hockey viewers who bothered to watch?

By the way, the game ended midway through the first overtime with Ottawa winning to advance to the Stanley Cup Finals.

Ever wonder why NBC broadcasts hockey?

Like arena football, the NHL is a time filler. It costs the General Electric Co. (NYSE: GE) network next to nothing to produce so any ratings benefits it gets are gravy, That's why NBC has to be happy the New York Rangers squared their best-of-seven Eastern Conference semifinal series against Buffalo on Tuesday night at Madison Square Garden. That guarantees a Game Six back in New York on Sunday afternoon following Friday night's fifth game in Buffalo.

And since one team will have a chance to clinch and advance to the Eastern Conference Finals against the New Jersey Devils or Ottawa Senators, ratings presumably will rise. The network can hope the game does better than Game Three, which drew a 1.8 Nielsen rating in New York, compared with a 2.1 for Fox's coverage of the NASCAR Nextel Cup Aaron's 499 and a 1.9 on CBS for its broadcast of the PGA Tour Byron Nelson Classic.

Those ratings are decidedly better than comparable NHL playoff games a year ago, but the fact that hockey trails every other major sport is worrisome.

The game does very well in regional markets such as Detroit, Buffalo, Pittsburgh and Minneapolis/St. Paul, but the days of drawing ratings comparable to baseball, basketfall and football are in the distant past. It hasn't helped that the NHL had a falling out with Walt Disney Co.'s (NYSE: DIS) ESPN following the lockout-lost 2004-05 season and chose Comcast Corp's (NASDAQ: CMCSA) VS network (formerly the Outdoor Life Network) as its cable home. The price tag: $67.5 million per year for two years versus $120 million per year for the previous five seasons on ESPN. Last year's average playoff rating on VS: a paltry 0.3%.

What can the NHL hope for June 2007? That the top U.S. media market has a team in the Finals for the first time since 1994.

General Electric Co.'s (NYSE: GE) NBC is thanking its lucky stars that the New York Rangers are in the National Hockey League playoffs as the month of May dawns. Otherwise, its ratings would probably be as pathetic as national numbers usually garnered by rodeo, lacrosse or the network's Thanksgiving Day tape dog show.

NBC yesterday saw a 44 percent surge in large-market Nielsen ratings for the double-overtime New York Rangers-Buffalo Sabres playoff game, won by the Rangers 2-1. NBC drew viewers in 1.3 percent of homes in the 56 largest U.S. media markets, which encompasses about two-thirds of the 111.4 million U.S. households with televisions. The game lasted more than four hours, ending at 6:15 pm Eastern Time, thus entering near-prime hours in the East.

Last year's comparable telecast on NBC, a contest between Anaheim and Colorado drew 0.9 percent of the same potential audience. Just to show how critical the New York market is, NBC's national coverage of the San Jose-Detroit game on Saturday had a 1.0 large-market rating, down 9.1 percent from coverage of a New Jersey-Carolina game a year ago.

Clearly, it's a case of as far as the Rangers go in these Stanley Cup playoffs, so goes the NHL's national television ratings on NBC, which has a revenue-sharing agreement with the league. Unlike other sports, the network pays the league zero dollars for rights to broadcast its games. Nonetheless, it's amazing that the sport is broadcast on network television at all.

Unfortunately for NBC, the ratings bump may not last.

The Rangers trail Buffalo two games to one and face an uphill battle to make it to the finals. Another big market team, the Detroit Red Wings, is in the playoffs as well, but chances are remote that they will wind up facing one another.

I know that most of the readers of BloggingStocks are American and therefore may not fully understand my (or any other Canadian's, for that matter) excitement to the news that the National Hockey League signed a content and advertising partnership with Google Inc.'s (NASDAQ:GOOG) YouTube for the 2006-2007 season. I mean, the NHL would actually provide daily short-form video content to YouTube starting this month. This is HUGE!

You see, while Americans have baseball, basketball and football, Canada has one national sports (and don't let anyone tell you it's Lacrosse) -- Hockey. Canadians live by it. Canada's culture is largely based on hockey. If you've seen our (funny) money or other national symbols, you would understand. So no wonder that when young (sort of) Canadian up-starters who have made it big want to realize a dream, they buy a hockey team. Mark Cuban bought the Mavericks, but Research In Motion (NASDAQ:RIMM) CEO, Jim Balsillie, bought the Pitsburgh Penguins (back in the beginning of October).

I know there are many hockey fans in the U.S., especially in those cities of the original six, and probably many more in the expansion cities. Therefore, my guess is that while I know for a fact that this YouTube deal with the NHL is going to be very popular up here, it would probably have its American fans as well.

Hopefully, this would be beneficial to both: YouTube gaining revenue while the NHL gets more exposure in the U.S. Seriously, watching a beauty breakaway goal is unmatched (and for the youngsters, hockey fights would be just as fun).

So for all those who were concerned on how Google was planning to monetize YouTube and deal with copyrights issue, here's one way to deal with both at the same time. Kudos!

[Photo TKnoxB]