Analyst Upgrades

• Goodrich (GR) to overweight from neutral at JPMorgan.
• Ford (F) to neutral from underperform and CenterPoint Energy (CNP) to outperform from neutral at Credit Suisse.
• Dollar Financial (DLLR) and Edwards Lifesciences (EW) to buy from hold at Jefferies.
• Alterra Capital (ALTE) to buy from hold at Deutsche Bank.
• Cheesecake Factory (CAKE) and P.F. Chang's (PFCB) to buy from neutral, as well as SunTrust (STI) to neutral from sell, at Janney Capital.
• Arch Capital (ACGL), Axis Capital (AXS), PartnerRe (PRE), Everest Re (RE) and Transatlantic (TRH) to buy from hold, as well as W. R. Berkley (WRB) to hold from sell, at Citigroup.
• Optimer Pharm (OPTR) to buy from neutral at BofA/Merrill.

NASDAQ OMX (NDAQ), Intercontinental Exchange (ICE) offered $42.50 per share to acquire NYSE Euronext (NYX). April and June call option implied volatility is at 22; below its 26-week average of 32 according to Track Data, suggesting decreasing price movement.

Pier 1 Imports (PIR) April put option implied volatility is at 58, June is at 54; near its 26-week average of 56 according to Track Data, suggesting non-directional price movement into the expected release of Q4 results on April 7.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

U.S. stock futures are higher Friday morning, as investors await nonfarm payroll figures at 8:30 a.m. ET. Futures on the Dow Jones Industrial Average surged 49 points to 12,301.00 and futures on the S&P 500 stock index gained 5 points to 1,326.00. Nasdaq 100 futures added 11.75 points to 2,348.00.

Positive sentiment ruled the European markets today. While STOXX Europe 600 Index has gained 0.75%, London's FTSE 100 Index moved up 0.82%.

Most Asian markets ended higher, with Japan's Nikkei Stock Average dropping 0.48%, Australia's S&P/ASX 200 moving up 0.53% and China's Shanghai Composite gaining 1.35%. Hong Kong's Hang Seng Index rose 1.17%.

NYSE Euronext (NYX), which competes with Nasdaq OMX (NDAQ) and CME Group (CME), is the world's leading stock exchange in cash trading, both in terms of volume and value. NYSE provides the trading platform and services for trade execution of stocks listed on its exchanges -- NYSE, NYSE Arca, NYSE Amex -- as well as for orders that are routed to other market centers for execution. It charges transaction fees for executing these trades.

Due to the global economic downturn, NYSE Euronext's EBITDA margin from its cash equity trades in its U.S. exchanges tumbled from around 38% in 2006 to -4.2% in 2009. The margin recovered a bit in 2010, and we expect it to increase slightly in the short term and stabilize thereafter, owing to fierce pricing competition among stock exchanges to gain more volumes. NYSE Euronext could however benefit from economies of scale from its merger with Deutsche Boerse (DBOEY), which can push its margin higher.

Analyst Upgrades

• Polo Ralph Lauren (RL) to neutral from underperform at BofA/Merrill.
• Sigma-Aldrich (SIAL) to outperform from market perform at Leerink.
• Petrobras (PBR) to overweight from equal weight at Barclays.
• Silvercorp Metals (SVM) to buy from neutral at UBS.
• PROS (PRO) to buy from hold at Jefferies.
• Power Integrations (POWI) and Monolithic Power (MPWR) to buy from neutral at Roth Capital.
• Diodes (DIOD) to outperform from neutral at RW Baird.
• Whole Foods (WFMI) to hold from sell at Hapoalim.
• Sinclair Broadcast (SBGI) to overweight from neutral at JPMorgan.
• Sappi (SPP) to outperform from neutral at Macquarie.
• Alpha Natural (ANR) to buy from hold at BB&T.
• Watts Water (WTS) to buy from hold at Brean Murray.

NYSE Euronext (NYX) and Deutsche Boerse confirmed that they are engaged in advanced discussions regarding a potential business combination. February call option implied volatility is at 41, March is at 32, June at 27; compared to its 26-week average of 30, according to Track Data, suggesting larger near-term price movement.

Allstate (ALL) overall option implied volatility is at 24, according to Track Data, above its 26-week average of 27 into its release of Q4 EPS tonight, suggesting decreasing price movement.

Options Update is by Stock Specialist Paul Foster of theflyonthewall.com.

Analyst Upgrades

• First Solar (FSLR) to conviction buy from buy at Goldman.
• NYSE Euronext (NYX) to outperform from market Perform at Wells Fargo.
• GSI Commerce (GSIC) and Cabela's (CAB) to overweight from neutral, as well as NovaMed (NOVA) to neutral from underweight, at Piper Jaffray.

Analyst Downgrades

• St. Jude Medical (STJ) to market perform from outperform at Wells Fargo.
• OmniVision (OVTI) to neutral from outperform at RW Baird.
• J & J Snack Foods (JJSF) to neutral from buy at Janney Capital.

NYSE Euronext (NYX - option chain) is trading lower today after the company announced trading volumes for its US cash products fell 24.6% from last year in September. Lower market volume has been a concern to investors for much of 2010 so far and these numbers from the exchange paint a weak picture. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on NYX.

This morning, NYX opened at $29.66. So far today the stock has hit a high of $29.66 and a low of $28.85. As of 12:25, NYX is trading at $28.87, down $0.79 (-2.7%). The chart for NYX looks neutral and S&P gives NYX a neutral 3 STARS (out of 5) hold ranking.

The future investment stars are already with us. The NYSE Financial Future Challenge, operated by the NYSE Foundation, By Kids for Kids, K12 Inc. and the United Investors Association, is in full swing, with five finalists just identified. To reach this level, the participants had to develop a new product, idea or process that would "excite, educate and motivate their peers" to become interested in the financial marketplace. The eventual winner lurks within this subset and will receive a $2,500 prize -- a great way to get that portfolio started. And, he or she will be feted at a closing bell ceremony at the NYSE (NYX) on January 11, 2010.

The finalists presented a variety of ideas which are sure to generate some buzz. Kelsey Foss, a 12-year-old from Mountainville, NY, proposed a new television show, "Stock Market Tycoon Idol," which would harness the popularity of reality TV while amping up the content. The program would involve the journeys of 10 kids as they seek to make money or lose it, with the possibility of becoming virtual millionaires along the way. The show would be set at a mock NYSE studio on Wall Street, and exports would be brought out to mentor the contestants. The reality TV reach would help engage a younger audience.

The IPO market has been pretty slow for the past two years due to the effects of a subprime mortgage crisis that turned into a credit crisis that turned into a worldwide financial crisis and recession. Nonetheless, two companies made their debuts Thursday -- one on the NYSE (NYSE: NYX), the other on the NASDAQ -- and they nailed it. Hyatt Hotels (NYSE: H) gave its investors a 12% gain on its first Big Board trading day, and Ancestry.com (NASDAQ: ACOM) switched those digits, jumping 21% in its first day of trading.

Hyatt Hotels overcame two major concerns. The worldwide travel market slump has been tough on hotel companies, and Hyatt has been subject to the same forces as everyone else. Also, investors may have been worried about infighting among the founder's heirs (the Pritzker family), but the double-digit price increase suggests that investors don't foresee Bancroft-style squabbles screwing investors -- or, if you don't like Dow Jones, now a part of News Corp (NASDAQ: NWS), Playboy (NYSE: PLA) makes the same point.

With listed stocks getting knocked around, the New York Stock Exchange is considering extending temporary relief from listing requirements. Once a company is dropped from the exchange, it runs risks ranging from market cap loss to limited liquidity. But NYSE Euronext (NYSE: NYX) CEO Duncan Niederauer was clear that the moves are not permanent. For now, the goal remains to protect companies that are at risk of being delisted. This comes after the S&P 500 fell 38% last year -- its worst performance since 1937.

The two rules that have been relaxed are the maintenance of a share price of at least $1 and a market cap of at least $15 million. The return of both measures was delayed back in April. Currently, 31 companies on the NYSE are at risk, including Blockbuster Inc. (NYSE: BBI) and Lear Corp (NYSE: LEA).

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Applied Materials Inc. (NASDAQ: AMAT) posted a Q1 loss and announced a workforce reduction.
• ArcelorMittal (NYSE: MT) swung to it's first ever quarterly loss due to lower demand and a big write-down.
• Buffalo Wild Wings Inc. (NASDAQ: BWLD) shares surged after it posted strong Q4 results.
• Chipotle Mexican Grill Inc. (NYSE: CMG) posted better-than-expected Q4 earnings as revenue surged.
• Genzyme Corp. (NASDAQ: GENZ) topped Q4 earnings estimates, sending shares higher.
• Global Traffic Network Inc. (NASDAQ: GNET) weaker-than-expected Q2 results led to a downgrade.
• Level 3 Communications Inc. (NASDAQ: LVLT) shares fell despite its upside surprise for Q4.
• Lions Gate Entertainment (NYSE: LGF) posted a bigger-than-expected Q3 loss despite revenue growth.

NYSE Euronext (NYSE: NYX - option chain) stock is falling today after posting a fourth-quarter loss of $1.34 billion, or $5.06 per share, this morning. Excluding one-time items, NYX earned $137 million, or 52 cents per share, during the quarter, missing analysts' estimates of 56 cents per share. NYX was hurt by lower list fees and derivative revenue during the quarter. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on NYX.

This morning, NYX opened at $21.30. So far today the stock has hit a low of $20.16 and a high of $22.03. As of 12:45, NYX is trading at $21.40, down $1.50 (-6.5%). The chart for NYX looks bullish and S&P gives NYX a positive 4 STARS (out of 5) buy ranking.

It's about that time again: Pepsi vs. Coke. No, not another taste test or another Battle of the Brands. It's time for the next quarterly results from these two soft drink titans.

Analysts surveyed by Thomson Reuters anticipate that PepsiCo Inc. (NYSE: PEP), global beverage and snack food giant, will report fourth-quarter earnings this week that are 9.1% higher that a year ago, or $0.88 per share. Revenue is expected to total $12.8 billion, which is 3.9% higher than last year. For the full year, the profit is expected to be $3.67 per share on revenue of $43.4 billion, up from $3.38 per share on $39.5 billion in 2007. PepsiCo's earnings met or beat estimates in four of the past five quarters, but missed by only two cents per share in the third quarter. The consensus recommendation of analysts remains to buy PEP. The share price fell to a 52-week low in January and is now 24.4% lower than it was a year ago. During the fourth quarter, PepsiCo declared a $0.42 per share quarterly dividend, agreed to acquire a Spitz International, and announced investments in China and Mexico.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Anadarko Petroleum Corp. (NYSE: APC) reported that its Q4 profit tripled but it fell short of estimates.
• Biogen Idec Inc. (NASDAQ: BIIB) met earnings estimates but it is getting more pressure from Carl Icahn.
• BP (NYSE: BP) surprised Wall Street with a multibillion dollar Q4 loss due to lower oil prices.
• Cisco Systems Inc. (NASDAQ: CSCO) beat Q2 estimates but warned that incoming orders have declined.
• Dick's Sporting Goods Inc. (NYSE: DKS) reaffirmed its previous Q4 guidance, which pleased investors.
• Estee Lauder Companies Inc. (NYSE: EL) topped Q2 earings estimates and it announced job cuts.
• Humana Inc. (NYSE: HUM) Q4 earnings fell on higher claim expenses and lower investment income.
• JDS Uniphase Corp. (NASDAQ: JDSU) adjusted earnings were in line with estimates but revenue fell.