Rachael Ray went from scraping together the rent as a candy counter girl to a multi-millionaire with her own talk show, cooking show(s), magazine, and books that have sold more than 4 million copies. She's also spawned a lingo all her own. (EVOO for Extra Virgin Olive Oil has entered the popular vernacular). All this in a little under ten years.

How cool is that?

Love her or hate her, Rachael Ray, she of the perky smile and Girl-next-door demeanor, gets major points for translating her love of cooking into a multi-million media empire. People can't seem to get enough of her "regular gal" persona. But her bubbly personality masks some serious business savvy.

Using her mentor Oprah Winfrey as a blueprint, Ray has expanded out of the kitchen this year into many other avenues. Her one-hour daytime talk show, The Rachel Ray Show, is patterned after the perennially popular Oprah Winfrey Show, and was the only syndicated daytime talk show launched in 2007 to be renewed. Her Food Network shows continue to be among the most popular on the channel.

She also cooked up some lucrative endorsement deals with name brands such as Dunkin Donuts and Nabisco -- now owned by Kraft Foods (NYSE: KFT). These media venues help feed her magazine (Every Day with Rachel Ray) and cookbook sales.

These are like the cherry on top of the $16 million Ray took home this year, according to Forbes magazine. By some estimates, Ray's net worth is touching $100 million, but that's hard to verify. One thing's for sure, this gal doesn't need to get out of the kitchen; she's proving that she can stand the heat.

Be sure to check out more Money Winners of 2007.

The world's second-largest food company, Kraft Foods (NYSE: KFT), bellied up to the earnings buffet this morning to announce second-quarter results. The parent of such household brand names as Oscar Mayer, Nasbisco, and Post said that its profit rose nearly 4% to $707 million, or 44 cents per share. Excluding items, Kraft banked 50 cents per share, 3 pennies above analysts' expectations.

Quarterly sales rose 6.8% to $9.21 billion, trumping Wall Street's sales target of $8.97 billion. North American sales were 2% higher during the reporting period, with sales in the beverage unit improving by 4.3%.

According to MarketWatch, sales of new products, including new Crystal Light flavors and Nabisco 100-calorie snack packs, helped offset challenges from rising dairy costs and increased marketing expenses.

Dow Jones reports that Kraft officials now expect organic net revenue growth of at least 4% in 2007, a slight improvement from earlier estimates of 3% to 4%. Full-year earnings before items remain estimated in a range between $1.75 and $1.80 per share.

In early-morning trading, Kraft shares have gained about 1%. The stock is attempting to muscle back above its 80-week moving average, which KFT breached yesterday for the first time since April.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.