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Does support of our troops affect your perception of a company?

question markThe comments on a recent blog post by Sarah Gilbert, about Starbucks retraining efforts took an interesting turn towards discussion about whether or not that company supports our troops. This seems to be a subject which elicits strong passion among many blog readers, which prompts me to ask this question of you: Does a company's position, openly declared or not, regarding support for our troops, affect your perception of that company and whether or not you'll intentionally do business with them?

This issue can be difficult to assess, because often times a company's position on the matter is cloaked, unavailable or skewed by misinformation. The comments on Sarah's blog post give clear evidence of that. Some folks seem convinced that Starbucks doesn't care about our troops, yet packages bearing its logo are reported to arrive at military addresses every day. What's more is the fact that often companies elect not to state a position regarding our restructuring efforts in Iraq. To some people, silence on the matter is interpreted as contempt rather than consent.

I must admit that my own opinions about individual companies regarding their stance on our military involvements are sometimes colored by unconfirmed email commentary and careless internet banter. That is why I generally refrain from discussing the issue. What about you? Do you base your opinions on random emails which purport to reveal a company's stance regarding our military, or do you research the topic before coming to your conclusions?

Continue reading Does support of our troops affect your perception of a company?

How to save money on your college education, part III

In this multi-part personal finance series, readers will learn various ways to help save money for a college education, from off-the wall-scholarships and 529 programs to the right time to refinance your loans. Parents and students alike who read this series will find something to help reduce the costs of a higher education before, during and after it takes place.

Part III: Work For It

When my friend James was in college, his parents made him learn the value of a dollar the hard way. They forced him to work during his education and didn't give him cent towards his schooling. He took out student loans and worked several jobs in his four-year stint at State, from after-school swim instructor to late-night security guard, he worked them all. Believe me; after all those hours of working while going to school full-time, he learned the value of a dollar. What he didn't know at the time, was the amount of college loans that piled up in the four years he was away.

Here are a few ideas that could help you not make the same mistakes he made:

Continue reading How to save money on your college education, part III

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Last updated: May 27, 2012: 12:40 PM

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