The National Basketball Association (NBA) led by commissioner David Stern, Esq. has been a spectacular financial success over the past two decades. Even after Michael Jordan hung up his jersey and people wondered aloud how he could be replaced, the league hardly missed a beat.

Kobe Bryant, LeBron James, Steve Nash, Dwayne Wade, Kevin Garnet, Amare Stoudamire, and this year Chris Paul and Dwight Howard have entered the pantheon of NBA superstars adding plenty of excitement. By the time Jordan retired it was over due.

While the NBA has been making money it has been losing its luster in other regards. The brawls, bad calls, and official Donaghy's integrity fall have only served to force Stern to earn his pay working over time to repair the damage.

The current uproar about the officiating is not the result of criminal activity, or lack of effort or skill, or poor eye sight, or planned manipulation. What it is about is a lack of clarity and consistency in the game. No other legitimate professional sport ignores its own rules as blatantly as the NBA.

The most serious are the definitions of traveling or carrying. The words in the book have not changed they are just ignored. I watched Tim Duncan walk from the top of the key taking three long and obvious strides to the hoop and dunk it without a call. Guys spin to the hoop changing their pivot foot all the time. Sure it makes the play fun but it makes the game a sham at times also. It also feeds the misrepresentation of the players as "unruly".

Maybe it was the smugness Christian Laettner displayed during my formative years, or the subtle differences between NBA and NCAA Basketball rules, but professional basketball has always been my least favorite of the major sports.

I am impressed, however, with the National Basketball Association's acknowledgment of the digital age. Today, the league announced that it has rolled out a video-download store, at which fans can purchase digital copies of playoff games for $3 a pop. Entire series are available for $13 each, with a full playoff season available for $80.

The league's vice president of interactive services was quoted by the New York Times as saying "great games and surprising results have driven the most popular downloads." Among the heaviest downloads have been the series between the Golden State Warriors and the Dallas Mavericks, as well as last year's final championship-series match-up between the Mavericks and the Miami Heat.

The NBA is the first of the major sports organizations to offer such a service, though other leagues are reportedly converting game footage into digital clips in order to satiate fan demand. An executive with Major League Baseball reveals the league's plans to introduce a video-search product later this year, allowing fans to search through hundreds of clips to find specific highlights (which will likely be available for free). The National Football League is introducing a video-heavy version of its web site this summer and exploring the ramifications of offering historical video footage.

Beth Gaston Moon is an analyst at Schaeffer's Investment Research.