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Ben Silverman has been handed a Herculean task, to drag General Electric Co's (NYSE: GE) NBC network out of the ratings basement. The entertainment co-chairman has begun his reign by buying the rights to the Colombian television hit, "Without Breasts There is No Paradise" ("Sin Tetas No Hay Parasio").The series, based on a Latin America hit novel of the same name by Gustavo Bolívar Morenao, follows the adventures of a young hooker involved with a drug dealer, and her pursuit of implants as her ticket out of her seamy world. Silverman was also the producer that anglicized the world hit Ugly Betty for the American screen.
Silverman has been quoted as bragging that his reality shows are uplifting, a sobriquet that might also be applied to this show. As Slate magazine reminds us, Silverman also vowed that NBC would be about quality programming. It seems appropriate here to note that quality is an ambiguous word – for example, a lemon/liver shake-up is a quality beverage, and that quality is nauseating.
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