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NcaaFootball posts

Electronic Arts: Pull-back is a buy opportunity

Posted Oct 6th 2009 10:30AM by Joseph Lazzaro (RSS feed)
Filed under: Electronic Arts (ERTS), Stocks to Buy

Electronic Arts (NASDAQ: ERTS) is one game play that's expected to weather the "frugal consumer" era reasonably well, hence I'm Reiterating my Buy rating for the company, first recommended on June 11, 2009 at a price of $21.87.

Near-term, a great deal is riding on ERTS' signature franchises, Madden NFL and NCAA Football, and the company also will have to introduce a new, innovative game if it hopes to maintain momentum created by the earlier franchises. Given that downside risk, there's a Revised Sell/Stop Loss, up to $13 from $11. The First Call FY2010/FY2011 EPS estimates for ERTS are 93 cents to $1.20.

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JockStocks: A look at the Madness of March

Posted Mar 20th 2009 2:50PM by Mark Fightmaster (RSS feed)
Filed under: Marketing and Advertising, Business of Sports

Ah yes ladies and gents, it is what some will call the most wonderful time of the year ... March Madness brought to you by CBS brought to you by Coca-Cola's(NYSE:KO) PowerAde brought to you by General Motors (NYSE:GM) brought to you by New Balance brought to you by AT & T's Cingular(NYSE:T) -- perhaps you catch my drift.

Yesterday was the first time I was home for the opening day of the tournament in five years. Know how many games I watched? Zero. Now how much of it I missed? Zero. Maybe it is because my Cincinnati Bearcats choked royally down the stretch and were left out of the NCAA and NIT, or maybe it is because I find college basketball a bit boring. Whatever the reason, I didn't watch and I didn't miss. Actually, let me couch that statement, I saw snippets of the Butler/LSU game as I waited for the FightBus to get its oil change at the dealership. Thing is, while I was glancing at the TV I saw in-game ads for VitaminWater and General Motors ... what happened to letting the game play? It reminded me of Wednesday night when I was watching my BlueJackets play. Fox Sports was showing the sponsored save of the game, and missed a goal by the Jackets!

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