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Needed! Rare metals for hybrid cars as supply dwindles

Toyota Motor Company (NYSE: TM) plans to sell 100,000 Prius cars this year and 180,000 next year. The Prius has become the hottest selling hybrid car in the U.S. with 70% of the U.S. market. That's good news for Toyota.

Now for the bad news. The Prius uses what are called "rare metals" in its batteries, magnets, and electric motors. We've perhaps never heard of these metals. So why are they so important?

Continue reading Needed! Rare metals for hybrid cars as supply dwindles

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