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At least initially, it appears that Microsoft's (NASDAQ: MSFT) deal with Disney (NYSE: DIS) to sell downloads of Disney feature films through Microsoft's Xbox Live does not represent an immediate, substantive threat to dominant DVD outlets, including Blockbuster (NYSE: BBI) and Netflix (NASDAQ: NFLX), but as is the case with most technological volleys in the digital age, more time is needed to see if consumers are willing to make a purchasing shift.Blockbuster, Netflix, and DVD sellers like Best Buy (NYSE: BBY) can feel confident that their respective market shares will not evaporate overnight, due to their primary advantage: reach. Currently there are about 11.6 million Xbox 360 consoles in use, including 5.6 million in the U.S. In comparison, penetration of DVD players in U.S. households exceeds 50%.
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