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Ah yes ladies and gents, it is what some will call the most wonderful time of the year ... March Madness brought to you by CBS brought to you by Coca-Cola's(NYSE:KO) PowerAde brought to you by General Motors (NYSE:GM) brought to you by New Balance brought to you by AT & T's Cingular(NYSE:T) -- perhaps you catch my drift.
Yesterday was the first time I was home for the opening day of the tournament in five years. Know how many games I watched? Zero. Now how much of it I missed? Zero. Maybe it is because my Cincinnati Bearcats choked royally down the stretch and were left out of the NCAA and NIT, or maybe it is because I find college basketball a bit boring. Whatever the reason, I didn't watch and I didn't miss. Actually, let me couch that statement, I saw snippets of the Butler/LSU game as I waited for the FightBus to get its oil change at the dealership. Thing is, while I was glancing at the TV I saw in-game ads for VitaminWater and General Motors ... what happened to letting the game play? It reminded me of Wednesday night when I was watching my BlueJackets play. Fox Sports was showing the sponsored save of the game, and missed a goal by the Jackets!
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