With circulation declining in large part due to the huge amount of free content available on the internet, some magazine publishers are adopting what seems like a counter-intuitive approach to competing: raising prices.Magazines like Time, Newsweek, Business Week and even the upmarket New Yorker have long relied on low subscription prices to attract large numbers of subscribers, which in turn attracts advertisers. But the New York Times reports that The Economist has raised its price substantially of late and is still continuing to buck the trend of declining circulation. That has other publishers taking notice, and many are planning to increase their subscription and newsstand rates, after years of falling prices.
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