News Corp. (NWSA - option chain) shares are off a bit today after a company official said at a conference that the company is planning to build its own social-gaming business, hoping to capitalize on the momentum of smaller gaming start-ups like FarmVille maker Zynga. The NWSA official said the social-gaming effort will not be connected to its social network site MySpace, which the company is considering selling. So far this morning, investors are not too optimistic about this news. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on NWSA.

Continue reading News Corp. Plans Social Gaming Business

News Corp. Plans Social Gaming Business originally appeared on BloggingStocks on Wed, 16 Mar 2011 13:00:00 EST. Please see our terms for use of feeds.

News Corp. (NWS) competes with other media conglomerates like The Walt Disney Company (DIS), CBS Corporation (CBS), Time Warner, Inc. (TWX), Viacom, Inc. (VIA) and The New York Times Company (NYT) in the media and entertainment business. Our price estimate for News Corp's stock stands at $23.20, which is a premium of roughly 25% to market price.

News Corp. recently revealed its digital magazine "The Daily," specifically designed for Apple, Inc.'s (AAPL) iPad. Rather than being a modification of existing magazines or newspapers, this is a completely new product optimized for tablet viewing. The company had reportedly invested about $30 million to create the product.

Continue reading News Corp. Launches Digital Magazine; Stock Still Depends on 'Old Media'

News Corp. Launches Digital Magazine; Stock Still Depends on 'Old Media' originally appeared on BloggingStocks on Thu, 10 Mar 2011 16:30:00 EST. Please see our terms for use of feeds.

The earnings season has been going pretty good so far, and Walt Disney (DIS) will get its chance to impress Wall Street this afternoon when it reports its fiscal first quarter results after the market closes.

Going into this afternoon's report, analysts are expecting to see the company report earnings of $0.56 per share, up from $0.47 during the same period last year.

Continue reading Disney Expected to Post Strong Q1 Results

Disney Expected to Post Strong Q1 Results originally appeared on BloggingStocks on Tue, 08 Feb 2011 14:30:00 EST. Please see our terms for use of feeds.

Analyst upgrades

• Wells Fargo upgraded Boeing (BA) to outperform from market perform. The firm is more confident about the company's earnings growth going forward.
• Oppenheimer upgraded H&R Block (HRB) to outperform from perform on expectations the company will improve performance in 2011. The firm has a $22 price target for shares.
• Deutsche Bank upgraded SunTrust (STI) to buy from hold to reflect valuation and expectations the company's credit will improve. The firm raised its target for shares to $34 from $29.
• Children's Place (PLCE) was upgraded to overweight from neutral at JPMorgan.
• Taubman Centers (TCO) was upgraded to neutral from sell at UBS.
• Cavium Networks (CAVM) was upgraded to outperform from neutral at Cowen.

Continue reading Analyst Calls: BA, HRB, STI, NDAQ, AIG, CHH, ORCL, HCN, COL, MLM

Analyst Calls: BA, HRB, STI, NDAQ, AIG, CHH, ORCL, HCN, COL, MLM originally appeared on BloggingStocks on Tue, 27 Apr 2010 11:00:00 EST. Please see our terms for use of feeds.

Continue reading Off-Platform Key to Social Media Survival and Success

Off-Platform Key to Social Media Survival and Success originally appeared on BloggingStocks on Thu, 08 Apr 2010 10:30:00 EST. Please see our terms for use of feeds.

Apparently, all the hype wasn't worth it. After Twitter COO Dick Costolo explained that the company was going to unveil a "non-traditional" advertising model and claimed that "people will love it," what we're seeing is a foray into decidedly charted territory.

According to AllThingsD, Twitter's ad model will resemble the one that has been so successful for search and online ad giant Google (GOOG). Ads, essentially, will be tied to search.

Yawn.

Continue reading Twitter Unveils Google Ad Model, Despite Hype

Twitter Unveils Google Ad Model, Despite Hype originally appeared on BloggingStocks on Mon, 01 Mar 2010 10:10:00 EST. Please see our terms for use of feeds.

Continue reading Newspapers Claim to be Classified Leaders

Newspapers Claim to be Classified Leaders originally appeared on BloggingStocks on Fri, 26 Feb 2010 12:30:00 EST. Please see our terms for use of feeds.

Continue reading Retailers Lagging in Social Media Rush

Retailers Lagging in Social Media Rush originally appeared on BloggingStocks on Fri, 12 Feb 2010 09:30:00 EST. Please see our terms for use of feeds.

How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.

Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.

Continue reading Facebook Grows as a Source for News

Facebook Grows as a Source for News originally appeared on BloggingStocks on Sun, 07 Feb 2010 10:20:00 EST. Please see our terms for use of feeds.

Ahhh, Hulu. That wonderful destination where I can re-acquaint myself with my favorite Justin-Timberlake-on-SNL moments, catch up on episodes of Greek, and search for those old Silver Spoons clips I remember so fondly. The two-year-old website is a joint venture between Walt Disney's (DIS) ABC Network, General Electric's (GE) NBC Universal division, and News Corp.'s (NWS) FOX Entertainment Group, and is partially funded by Providence Equity Partners.

But just as online news readers may soon be charged to access The New York Times online, we may have to open our wallets for certain corners of the Hulu universe (they will likely still let me watch Silver Spoons for free).

Continue reading Is the Free Ride Over at Hulu?

Is the Free Ride Over at Hulu? originally appeared on BloggingStocks on Mon, 01 Feb 2010 13:50:00 EST. Please see our terms for use of feeds.

The recent announcement by the New York Times (NYT) that it would start to require subscriptions next year has drawn no shortage of attention and commentary. It has tried to put content behind a pay wall before (and failed), as have other newspapers.

Almost universally, newspapers have struggled with online subscriptions, with the Financial Times and Wall Street Journal, a News Corp (NWS) property, the only two that have really delivered results better than awful. Whether the New York Times can operate at that level is in doubt, particularly given the stunning realization about Long Island daily newspaper Newsday.

Continue reading Newsday Shows Future of Online Subscription Model

Newsday Shows Future of Online Subscription Model originally appeared on BloggingStocks on Wed, 27 Jan 2010 11:20:00 EST. Please see our terms for use of feeds.

If Mark Zuckerberg knew then what he knows now ... Facebook would be more like MySpace, which is now owned by News Corp. (NWS). And, he's willing to admit this in public.

In a six-minute on-stage interview with TechCrunch, Zuckerberg went on at length about the social media platform's privacy settings, which have been the subject of unending debate. He says that he'd make more data public by default if he could start Facebook again. Though Zuckerberg cites Internet trends that indicate a reduced concern with privacy, the real reasons are more likely financial.

Continue reading Facebook Wants to Be MySpace

Facebook Wants to Be MySpace originally appeared on BloggingStocks on Mon, 11 Jan 2010 10:40:00 EST. Please see our terms for use of feeds.

Continue reading Social Network Ad Spending Jumps in '09 and Will Keep Rising

Social Network Ad Spending Jumps in '09 and Will Keep Rising originally appeared on BloggingStocks on Mon, 28 Dec 2009 15:30:00 EST. Please see our terms for use of feeds.

Five of the largest companies in the print business are testing the digital waters together. Rather than yield their content to alien formats, Time Inc. (TWX), News Corp. (NWS), Conde Nast, Hearst and Meredith Corp. have announced plans to develop a digital content format of their own. This new product would compete with the newly released Nook from Barnes & Noble (BKS), as well as one from Sony (SNE) and the industry-leading Kindle from Amazon (AMZN). The new e-reader content will come in color and in a format that would work across several devices.

The five media companies are equal partners in this joint venture, which will allow publishers to set their own prices for their content -- an obvious response to what they see as unfavorable revenue share deals offered by Amazon earlier this year. Rupert Murdoch has been particularly vocal on this issue, particularly about the fact that News Corp. only receives a little more than a third of the $14.99 a month it costs to subscribe to the Wall Street Journal on a Kindle. He says of the device that it's "a fantastic invention for reading books. It is not much of an experience for newspapers."

Continue reading Time, News Corp, Hearst, and others to compete with Kindle

Time, News Corp, Hearst, and others to compete with Kindle originally appeared on BloggingStocks on Wed, 09 Dec 2009 09:30:00 EST. Please see our terms for use of feeds.

The newspaper industry continues to blame Google (GOOG) for its woes, and Google continues to claim its innocence. The search engine giant's CEO, Eric Schmidt, says that his company could actually help the newspaper industry survive the shift from print to digital ... a shift that's been more than a decade in the making, he was kind enough not to note.

According to Schmidt, publishers need to dig into the online environment and find new ways to generate revenue. "With dwindling revenue and diminished resources," he wrote in an op-ed piece published in News Corp's (NWS) Wall Street Journal, "frustrated newspaper executives are looking for someone to blame."

Continue reading Google to media: Your problems aren't our fault

Google to media: Your problems aren't our fault originally appeared on BloggingStocks on Fri, 04 Dec 2009 11:30:00 EST. Please see our terms for use of feeds.

Facebook is implementing a new stock structure to make sure the founders retain control, immediately causing rumors about an impending initial public offering. Why would Facebook need Class A and Class B shares otherwise? Under the new structure, which is similar to Google's (GOOG), Mark Zuckerberg and other early entrants wouldn't have to worry about yielding the floor to outsiders when if the company goes public.

The stock structure was adopted to ensure that existing shareholders keep control on voting issues, according to Facebook statement. No details were given as to who the winners are in this arrangement, but a Wall Street Journal report says that, according to its sources, all current shareholders would be converted to Class B shares, which carry 10 times the voting rights of Class A shares.

Continue reading New Facebook share structure hints at IPO

New Facebook share structure hints at IPO originally appeared on BloggingStocks on Wed, 25 Nov 2009 08:30:00 EST. Please see our terms for use of feeds.

Bundling is beautiful for newspapers. Since April 1, 2009, new rules for counting circulation have turned some newspapers from losing to gaining, even in a market where the print community is getting thrashed. Instead of selling more copies every day, these publications are counting online visits, as long as they are from paying subscribers - for either protected portions of the website or digital replica editions.

The new auditing standards, which affect USA Today, a Gannet (GCI) property, and News Corp's (NWS) Wall Street Journal, among others, often allow newspapers that bundle print and digital editions to count the subscriber twice. According to a report by the Associated Press, the new rule is preventing circulation from looking as bad as it really may be.

Continue reading Looser auditing rules keeping some newspaper heads above water

Looser auditing rules keeping some newspaper heads above water originally appeared on BloggingStocks on Mon, 23 Nov 2009 11:00:00 EST. Please see our terms for use of feeds.

Often, we confuse winning with being the best. This isn't always the case. There are plenty of ways to get ahead when you don't have the top product on the market. The smoke-filled backroom meetings may be a thing of the past, but the net effect lingers. This is exactly what went down, according to a Reuters report, when Microsoft (MSFT) had a chat with News Corp (NWS).

Microsoft suggested a relationship with News Corp which would involve the latter's yanking its news sites from Google (GOOG) ... for a fee, of course. This would cost the search engine giant -- which is also a news aggregation giant -- access to some hefty publications, including the Wall Street Journal, the Sun and the New York Post.

Continue reading Microsoft and News Corp talk about pushing Google aside

Microsoft and News Corp talk about pushing Google aside originally appeared on BloggingStocks on Mon, 23 Nov 2009 09:00:00 EST. Please see our terms for use of feeds.

Once upon a time, Mac users could brag they were much safer from malicious electronic attacks. After all, in the days before Google (GOOG), when Microsoft (MSFT) was the only uber-player in town, Windows was the perpetual malware target. Phishers, however, aren't discriminating; they're just looking for an account to plunge. So, both Apple (AAPL) and Microsoft users are threatened. Virus writers do tend to focus on the Windows operating system, which owns 90% of the OS market, but phishers are platform independent.

Phishing involves attempts to get a user to reveal information about their accounts. Once the soon-to-be victim clicks that link or fills out a form, the "transaction" is complete -- no operating system interaction necessary. As a result, there really isn't any advantage to using a Mac over a PC.

Continue reading Apple's Macs aren't safe from phishing attacks

Apple's Macs aren't safe from phishing attacks originally appeared on BloggingStocks on Wed, 18 Nov 2009 10:20:00 EST. Please see our terms for use of feeds.

For News Corp. (NWS), MySpace is the mistake that keeps on costing. It's bad enough that Murdoch's empire paid $500 million for the social networking platform shortly before Facebook knocked it from the premier spot in the social media beauty pageant, but now we also know that News Corp. has committed $350 million to office space for MySpace that will never be used.

News Corp is shelling out more than $1 million a month for 420,000 square feet in Playa Vista, near Los Angeles International Airport. The deal was signed in August 2008 by Peter Levinsohn, former president of the Fox Interactive Media Unit. At the time, he issued a chest-puffing memo claiming it was "the single biggest real-estate transaction in Los Angeles in the last 25 years." Fortunately, he didn't mix the word "genius" in there at all.

Continue reading News Corp's MySpace mistakes pile up

News Corp's MySpace mistakes pile up originally appeared on BloggingStocks on Mon, 09 Nov 2009 10:30:00 EST. Please see our terms for use of feeds.