BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Looser auditing rules keeping some newspaper heads above water]]>http://www.bloggingstocks.com/2009/11/23/looser-auditing-rules-keeping-some-newspaper-heads-above-water/http://www.bloggingstocks.com/2009/11/23/looser-auditing-rules-keeping-some-newspaper-heads-above-water/http://www.bloggingstocks.com/2009/11/23/looser-auditing-rules-keeping-some-newspaper-heads-above-water/#commentsFiled under: , ,

Bundling is beautiful for newspapers. Since April 1, 2009, new rules for counting circulation have turned some newspapers from losing to gaining, even in a market where the print community is getting thrashed. Instead of selling more copies every day, these publications are counting online visits, as long as they are from paying subscribers - for either protected portions of the website or digital replica editions.

The new auditing standards, which affect USA Today, a Gannet (GCI) property, and News Corp's (NWS) Wall Street Journal, among others, often allow newspapers that bundle print and digital editions to count the subscriber twice. According to a report by the Associated Press, the new rule is preventing circulation from looking as bad as it really may be.

Continue reading Looser auditing rules keeping some newspaper heads above water

Looser auditing rules keeping some newspaper heads above water originally appeared on BloggingStocks on Mon, 23 Nov 2009 11:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>abcaudit bureau of circulationscirculationGannettCo.GCIinthenewsnews corpnews corporationnewspaper circulationNewspaper circulation declinesnewspaper industryNewspaperCirculationNewspaperCirculationDeclinesNewspaperIndustryNWSsubscriptionsusa todayUsaTodaywall street journalWallStreetJournalMon, 23 Nov 2009 11:00:00 EST<![CDATA[Newspaper print sales limp, but web sites tumescent]]>http://www.bloggingstocks.com/2007/05/08/newspaper-print-sales-limp-but-web-sites-tumescent/http://www.bloggingstocks.com/2007/05/08/newspaper-print-sales-limp-but-web-sites-tumescent/http://www.bloggingstocks.com/2007/05/08/newspaper-print-sales-limp-but-web-sites-tumescent/#commentsFiled under: , , , , ,

The good news is, according to a report commissioned by the Newspaper Association of America, that traffic at web sites of the nation's newspapers is growing faster than overall internet traffic. The bad news is print newspaper sales are tumbling. The worse news is, according to an article in yesterday's Wall Street Journal(subscription required), most newspapers won't be able to sustain their business off of internet advertising.

The Nielsen/NetRatings study found that traffic at newspaper sites in the first quarter of 2007 was up 5.3% over a year ago, to a monthly average of 59 million visitors. However, recent NAA figures for print sales in the last half of 2006 show an overall decline in dailies readership of 2.1%, a loss of a million readers over the previous year. Sunday editions declined even more steeply, dropping 3.1%.

A timely opinion piece in yesterday's Wall Street Journal, by Walter E. Hussman Jr. of the Arkansas Democrat-Gazette, compared his paper's approach to marketing online content to that of my hometown rag, the Columbus Dispatch. The Democrat-Gazette sells a subscription to access the on-line version of its paper, while the Dispatch's content, once also sold by subscription, is now free. It has chosen to make its money off advertising.

Continue reading Newspaper print sales limp, but web sites tumescent

Newspaper print sales limp, but web sites tumescent originally appeared on BloggingStocks on Tue, 08 May 2007 13:31:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Columbus dispatchColumbusDispatchnewspaper circulationnewspaper futurenewspaper prospectsnewspaper web sitesNewspaperCirculationNewspaperFutureNewspaperProspectsNewspaperWebSitesTue, 08 May 2007 13:31:00 EST<![CDATA[Newspaper circulation tumbles again]]>http://www.bloggingstocks.com/2007/04/27/newspaper-circulation-tumbles-again/http://www.bloggingstocks.com/2007/04/27/newspaper-circulation-tumbles-again/http://www.bloggingstocks.com/2007/04/27/newspaper-circulation-tumbles-again/#commentsFiled under: , , , , , ,

According to Editor & Publisher, next Monday's Audit Bureau of Circulation report will show that U.S. daily newspaper circulation dropped another 2.5% over the past six months. Sunday sales also fell, by 3.0%. These results are hardly surprising, as the trend has been percolating along for a couple of decades.

Stock prices for companies with large newspaper holdings such as Gannett Co., (NYSE: GCI) whose EPS was down 10% this quarter, and McClatchy Co. (NYSE: MNI) whose EPS dropped from $0.59 to $0.11, (well shy of analysts' expectations of $0.27), demonstrate the market's awareness of the dreadful long-term prospects for paper-based daily news.

The report will include some good news, however. Dow Jones' (NYSE:DJ) Wall Street Journal circulation grew by 0.6%. As well, some local papers managed to staunch the bleeding, at least for the time-being, including the Indianapolis Star and the St. Paul Pioneer Press. Traffic to web site affiliates of newspapers shot up 5.3%, to a new high.

The newspapers are in a race to transition their brand strength to electronic media before other on-line delivery sites can establish themselves as the go-to sources for news. Most newspapers squandered their considerable lead in public recognition and are now scrambling to recoup, but if they aren't major players in the internet game today, they may soon find themselves with a warehouse full of buggy whips and nothing but cars in sight.

Newspaper circulation tumbles again originally appeared on BloggingStocks on Fri, 27 Apr 2007 09:58:00 EST. Please see our terms for use of feeds.

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