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Starbucks: you're just not stylish any more

starbucks: fashion has left the buildingAcross the Weblogs, Inc. network a brand-new blog has opened (welcome to the excellent StyleDash!), and I was searching its pages for nuggets that might affect stocks we cover. I think we can all agree (for instance) that Wal-Mart: not stylish (no matter what the very à la mode Anne Metz says, I won't believe it). GE? Nice commercials, but not stylish. Apple? Hella stylish. eBay? Jury's out.

And as we're ticking off the companies that are oft-featured here on BloggingStocks, the biggest question that sprung to mind: how does Starbucks Corporation (NYSE:SBUX) rate on style factor? As someone who mercurially flits from independent, locally-owned, ultra-hip coffee shop to Starbucks and back again, sometimes in a single day, I'm brilliantly positioned to say: not high. Styledash's Nic Lloyd couldn't agree more.

He says, "I was tired of Starbucks and other chain coffees -- tired of the taste and the price." He finds something better, an Ethiopian coffee called Dancing Goats. It's not that much different from the Ethiopian pours I've raved for myself. Let's face it, Starbucks, fashionistas have long since left your faux Euro tables and turned to more fabulous barstools, where the coffee tastes of orchids, wild blueberries and vanilla ... not burnt beans.

After all, the most famous customer of Starbucks today? Britney Spears. I needn't (I think you'll agree) say more.

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Last updated: February 13, 2012: 06:46 PM

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