This post is part of a series featuring bargain stocks that are worth a look now. See more Cheap Stocks.

Of the 15 components on our Cheap Stocks roster, Goldman Sachs Group (NYSE: GS) is the one that my colleague Nick Perry dubbed "a bold choice." With plenty of question marks still surrounding the major financial names, there are undoubtedly those who will go even further and dub this pick "an unwise choice." On the other hand, some will probably just say we're stealing Warren Buffett's idea. With all potential criticisms thusly taken into consideration, let's take a look at what makes Goldman so hard to resist.

First, let's be upfront about the fundamentals. Amid the recent financial crisis, Goldman Sachs is one of the few major names on Wall Street that still has a pulse. Although it's now a bank holding company rather than an investment bank, Goldman stands out by sheer virtue of the fact that it has dodged bankruptcy rumors and has not needed an emergency rescue by one of its peers.

In fact, Goldman Sachs survived because it knew that most of those subprime-derived securities were toxic, and placed bets that the investments would lose value. Regardless, the bank still sold those securities to its clients, so we're not talking about the financial equivalent of Mother Theresa. On the bright side, nor are we discussing the financial equivalent of Nero -- and in today's market, there are plenty of favorable comparisons to be made between GS and its sector peers.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and watch out for more Battle of the Brands posts.

I'm not ashamed to admit that I've been known to turn up my nose at (free) pitchers of Miller Lite, exclaiming "this [potential explicative] stuff taste like formaldehyde!" Many of my closest friends and family members, however, prefer the "tastes great/less filling" brew to any from Anheuser-Busch (NYSE: BUD). Though everyone is entitled to his or her own opinion, when it comes to the battle of the light lagers, I don't go quietly into the night with this one. Maybe it's because I was born and raised in St. Louis, which would arguably cease to function without BUD dollars. Maybe I simply prefer red to blue. Or perhaps it's because I'm not a huge fan of tasting formaldehyde (I kid!). Regardless, I stand my ground for my right to drink Bud Light, demanding it for shared pitchers and community coolers. In fact, I haven't even tasted Miller Lite in about seven years, but more on that later.

Celebrity Backers: "H.O.V.A." vs. the Nicest Divorced Guy in America

From the real men of genius to the man-law round table, both BUD and SABMiller (LSE: SAB), the London-based parent company of the Miller Lite brand, are powerful forces in the advertising business, and celebrity endorsements continue to roll in. Rap artist Jay-Z emerged from retirement ready to pitch Budweiser Select (a low-carb, 99-calorie offering) while Burt Reynolds, Jerome "The Bus" Bettis, and others sit on Miller's aforementioned round table. While not lending an endorsement in a traditional sense, who can forget Nick Lachey and Jessica Simpson frequently kicking back with ice-cold cans of Miller Lite on the now-defunct (in every-which-way) Newlyweds? The brand allegiance added to Lachey's corn-fed all-American appeal (and I say that honestly as a BUD fan).