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It isn't news that newspaper circulation is in a death spiral but there is some good news for publishers: More people are visiting newspaper websites more frequently.According to data from Nielsen Online, 40 million Americans visited at least one of the top 10 newspaper sites in December -- That's a 16% increase over 2007. Those visitors viewed newspaper websites an average of 6.3 times in December, compared with 5.8 times a year earlier.
That data is encouraging and suggests that the newspaper business model may not be as broken as we think: The method of charging people for the delivery of yesterday's news that can be viewed online for free the next morning is clearly not sustainable -- but the reporting operations of newspapers may be.
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