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Last night's Super Bowl may have been the most watched telecast ever, according to preliminary data compiled by Nielsen Media Research.

Ratings for the contest between the New York Giants and New England Patriots were up 9% from last year. Figures for the number of viewers weren't immediately available from Nielsen. The most watched program of all time was the 1983 finale of "M-A-S-H." Until now, the most-watched Super Bowl was in 1996 when the Dallas Cowboys defeated the Pittsburgh Steelers.

Shares of News Corp (NYSE: NWS), whose Fox Network broadcast last night's game, are down 18% over the past year as Wall Street worried that Rupert Murdoch's media empire would be hurt by a slowdown in advertising spending and the Hollywod writers' strike.

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Super Bowl may be the most watched telecast ever originally appeared on BloggingStocks on Mon, 04 Feb 2008 13:45:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>eli manningEliManningfeaturedmedianew york giantsnews corpNewsCorpNewYorkGiantsnielsen media researchNielsenMediaResearchnwspeyton manningPeytonManningrupert murdochRupertMurdochtvtv ratingsTvRatingsMon, 04 Feb 2008 13:45:00 EST<![CDATA[Coke is tops in product placement]]>http://www.bloggingstocks.com/2007/12/10/coke-is-tops-in-product-placement/http://www.bloggingstocks.com/2007/12/10/coke-is-tops-in-product-placement/http://www.bloggingstocks.com/2007/12/10/coke-is-tops-in-product-placement/#commentsFiled under: , ,

In the first six months of this year, Coca-Cola (NYSE: KO) was mentioned on network television 3,054 times in product placements, according to Nielsen data cited by the New York Times.

Think about it: every time Paula Abdul gulps down a Coke -- at least that's what it says on the can -- on American Idol, that's put on the tab of the Atlanta-based company. Neither is it coincidental when a brand is mentioned on shows like Big Love, American Dad or Scrubs.

Welcome to the post-commercial world. The theory is that the 30-second spot is so 2001 and that people -- particularly the young ones advertisers want to attract -- are savvy enough to avoid most advertising. That's why product placements are soaring.

FCC Chairman Kevin Martin, for one, is concerned that the public may not always be aware that someone is trying to sell them something. That concern is justified when it comes to children who are bombarded with show after show that are just excuses to sell them crap.

Unfortunately, though, the era of product placements has only begun.

Coke is tops in product placement originally appeared on BloggingStocks on Mon, 10 Dec 2007 10:00:00 EST. Please see our terms for use of feeds.

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