Nintendo (OTC: NTDOY), which battles it out with Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT) in the console wars, has two huge assets to its name: the Wii gaming system and the handheld Nintendo DS. Both of those products are powerhouses and have incredible brand equities. They drive earnings results. I think they're pretty neat, too. However, Nintendo may find itself having a little bit of trouble, at least in the short term, due to a currency issue.

According to this article, Nintendo saw its top line for its fiscal first half expand by 17%. The company's net profit rose over 9%. The Wii console sure is making toast of the PlayStation 3 and the Xbox 360. And both the Wii and DS should sell well during the holiday season. But, the article I cited mentioned a sobering fact: the yen has strengthened. Because of this, Nintendo's bottom line might not grow as much as previously expected. Of course, currencies are volatile instruments at times, and considering the financial chaos we're currently experiencing, who knows where the yen will be in the coming months. It seems clear, though, that there is currency risk here.

So, where does this leave investors? Well, Nintendo's ADR's are priced, as of this writing, at $39.53. The 52-week low is $32 and the 52-week high is $78.50. Do I want to buy Nintendo now? No. With market fluctuations, a looming global recession, and this reported currency element, I think smart investors would wait for a pullback. I am bullish on Nintendo as a long-term play on video games. It has a great portfolio of intellectual properties. Now, however, may not be the time to start a position. If it goes back to the 52-week low, that could be the time to look, as it might offer a higher margin of safety.

Disclosure: I don't own any company mentioned; positions can change at any time.

This post is part of a feature on companies and products that our bloggers think are in need of a makeover. See all 26.

Can we agree that Sony (NYSE: SNE) stumbled when it launched the PlayStation 3? Sales statistics can be looked at from many different angles and spun this way and that. But the bottom line, as I'm sure any Sony fan will concede, is that the PlayStation brand has suffered an agonizing defeat, at least at this point in the current console war. At the time of this writing, the PS3 has sold over 14 million units globally. Microsoft's (NASDAQ: MSFT) Xbox 360 has sold 20 million systems. And last, but most certainly not least, the Nintendo (OTC: NTDOY) Wii has moved over 29 million units across the planet.

Without a doubt, the Wii has captured the imagination of both the mainstream, casual gamer and a good chunk of the younger generation. And a good many hardcore gamers are in love with the Wii as well. Not only that, but I believe that Nintendo has been able to leverage the popularity of its DS handheld system to convert a lot of those owners into putting Wiis on their Christmas lists. It's sort of like the phenomenon of the iPod selling Mac computers. Add to that the highly competitive pricing of the low-end model of the Xbox 360 (you can get it for $200 here in the U.S.), and you can only come to one conclusion: Sony's PS3 needs some sort of new strategy, a makeover even, to get it back on top of the video-game heap. I'll present a few thoughts, suggestions if you will, on how Sony's management can turn things around.

Nintendo (OTC: NTDOY) has had incredible success with its Nintendo DS hand-held gaming device. Sony's (NYSE: SNE) PSP just doesn't have the same heat. And now, the DS is getting an upgrade. It's to be called the Nintendo DSi. The new version is going to have a camera and an SD slot. You'll be able to play music on it. The system will debut in Japan on November 1. For a look at the specs, and a comparison chart that includes the Apple (NASDAQ: AAPL) iPhone, check out this item at Joystiq.com. In terms of North American availability, it has been reported that it will be released in this territory sometime in 2009.

So, what does this mean for those who may own shares of Nintendo? Well, in case you haven't noticed, the price of the ADR's are sitting a little too close to a 52-week low. And quite honestly, I think they're going lower. The reason I think they're going lower is exactly the reason you think it is: the market for equities is awful. The financial crisis has become a global-sized blob, consuming everything in its path. It's a shame, too, because I think Nintendo has a decent shot at doing well with the Nintendo DSi. Even if it does, though, there's no way anyone could say "buy Nintendo now" ahead of the roll-out since the technicals on the stock, and for the market indexes at large, aren't too pretty.

Nintendo closed at $46.26 on Thursday. The 52-week low is $45.80. The shares are in bear mode for certain. I was really hoping to have an excuse to dive back in for a holiday trade. Now, that hope is deader than a mortgage-laden financial stock. Longer-term, I think Nintendo will do just fine as an investment vehicle. But, you'll be waiting a while, I'm afraid. And even if you want to buy for a long-term portfolio, like I say, you'd probably do well to remain patient for a lower entry price. How low do I think it's going? Below $40 looks to be a given, but I wouldn't be surprised to see Nintendo's ADR's dip under $30 at some point. Now that would be one heck of a compelling price, wouldn't it? All depends, of course, on what the macro situation is at the time...

Disclosure: I don't own any company mentioned; positions can change at any time.

You know, I keep hearing about this Spore game. It's set to be released by Electronic Arts (NASDAQ: ERTS) to the Nintendo DS and to computer platforms later this week. There's been so much buzz surrounding it, and for good reason. Not only does it sound pretty neat and imaginative, but it was designed by Will Wright, the man who brought the world the Sim franchise. As I understand it, the player's goal is to guide a microbe through the process of evolution until it becomes a society blessed with enough intelligence so as to confer the capability of interstellar travel. Wild stuff, right? Remember, Wright is a genius, and the Sim games have certainly brought in a lot of dough for EA.

But how will the game be received? Is it too complex, too brainy for most gamers? Or, will Spore take the whole Sim concept into a new stratosphere of success? Are we witnessing the birth of a new, marketing-friendly super-franchise that will appeal to a broad demographic? Like I say, the buzz is strong. Yet, I didn't realize the title was coming out this week until I read this recent press release, which is using some celebrities to promote the game. Go figure, I guess.

I think Spore will be a hit, but I'm not sure it will be a big enough hit to move EA's stock back to its 52-week high, certainly. The publisher has such a deep portfolio of games, so this one title won't necessarily move the needle. But the celebration of Spore forced me to take another look at EA and wonder if the company's stock might be an interesting play ahead of the holiday season.

No, you're not surprised. Nintendo (OTC: NTDOY) moved the most video-game consoles in the U.S. in July. According to this Bloomberg article, which cites monthly data supplied by market-research firm NPD, gamers purchased over 550,000 Wii systems. Sony's (NYSE: SNE) PlayStation 3 was snapped up by almost 225,000 players, and Microsoft's (NASDAQ: MSFT) Xbox 360 sold about 205,000 units.

There's no question about it now -- the Wii should dominate the holiday season. Momentum is behind the company's strategy of creating products that appeal to casual gamers. I'd be shocked if the fad all of a sudden burned itself out, although Douglas McIntyre did write recently about the possibility of Nintendo running out of steam at some point. The Wii Fit exercise system was the second best-selling software title in July. That property is definitely helping drive Nintendo's fortunes.

In other software statistics, Electronic Arts (NASDAQ: ERTS) was number one with NCAA Football '09. Activision Blizzard (NASDAQ: ATVI) came in third with its version of Guitar Hero for the Nintendo DS handheld unit. EA should come out on top again next month since the new iteration of its Madden franchise came out earlier this week. There was a lot of excitement over that game, as there traditionally is every summer.

At least one of my stocks is doing pretty well in this terrible, depressing market environment. Activision (NASDAQ: ATVI) hit a new 52-week high of $36.84 on Tuesday. It closed a little below that, but it was a great, high-volume day for the stock, one that saw the shares rise almost 5%.

Yes, with the Dow Jones index shedding 100 points, with every other stock in my portfolio in the red, including MFA (NYSE: MFA), which closed down to $6.66 -- the number of the beast, my friends -- Activision not only held its own, but it powered higher. Perhaps it's due to the new Guitar Hero game coming out for the DS. Perhaps there's a new wave of excitement over the merger now that investors are receiving their documents (I just got mine the other day, a big book full of wonderful information about the Activision/Vivendi agreement). No matter, though, it was Activision's day, since competitors Electronic Arts (NASDAQ: ERTS) and Take-Two Interactive (NASDAQ: TTWO) were down Tuesday, and THQ (NASDAQ: THQI) closed up only four measly pennies.

I love this price action, and I think it might be predicting a prosperous Q4 holiday season for the company, which will eventually be called Activision Blizzard after the merger. I'm also hoping the action indicates that the stock will be reasonably stable during the summer, which I think is going to be rough on the markets as oil and inflation headlines dominate the tape.

Another month has gone by, and in the world of video games, the story remains the same. I have been very impressed with the resilience of the Nintendo (OTC: NTDOY) franchise. This Wii "fad" just continues on and on. According to data from marketing-research firm The NPD Group, last month, the Wii system sold over 714,000 units, and the Nintendo DS moved over 414,000 units. Game systems by Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT) were left far, far in the dust. The Associated Press said all other major systems couldn't even reach 200,000 in terms of unit sales.

And now, this week will bring a potentially big catalyst for the Wii. The Wii Fit device, which is an electronic exercise program designed to take full advantage of every innovative nuance offered by the console, is expected to be a huge hit. I can almost guarantee that it will be, as I personally have heard a lot of buzz over it and, on an anecdotal level, I know a lot of people intend to pick it up when it is released. I don't think it's going to fail, even at the relatively high price point of around $90.

I'm not, however, going to buy any Nintendo stock based on the coming excitement this week, even though I think the shares have a great chance of popping. I've owned Nintendo in the past and made money on it, and I'm always thinking about when to re-enter, but for now, I am staying on the sidelines. For me, it feels like too much of a risk in terms of investors selling on the news once the Wii Fit is out. I could be wrong, of course; in fact, Nintendo's ADR's closed up a buck to settle at $72.50 per share on Friday. That puts it not too far away from the 52-week high. But, as much as I love the video-game sector -- I own shares of Activision (NASDAQ: ATVI), in fact -- and as much I recognize Nintendo's dominance over the PlayStation 3 and the Xbox 360, I'm going to sit this one out.

Disclosure: I owns shares of Activision; positions can change at any time.

I'm not a huge fan of Blockbuster (NYSE: BBI), but I do concede that I think the movie renter is on to something with its latest move. According to this brief AP piece, Blockbuster wants to leverage the current video game console cycle to add value for its shareholders. Management intends to increase its presence in this sector by adding more hardware, software and accessories dedicated to consoles from Sony (NYSE: SNE), Microsoft (NASDAQ: MSFT) and Nintendo (OTC: NTDOY) to its locations.

This would be wise. I think all retailers should have a comprehensive and well-defined strategy when it comes to video games -- why let GameStop (NYSE: GME) have all the fun? Blockbuster should really go all out on this form of leisure entertainment and aggressively pursue this potential area of growth. Kids -- and teenagers and adults, for that matter -- love to try before they buy when it comes to game software.

Management has to realize, however, that it's not enough to just expand its video game sections; oh no. Indeed, some heavy branding and promotional initiatives are definitely required to convince consumers that Blockbuster is a go-to place for rental/buying needs related to PlayStation 3, Xbox 360, Wii and the Nintendo DS. I haven't thought of Blockbuster as a place to rent video games for a long time now (I also haven't thought about Blockbuster in general, since there aren't any close to me anymore).

So, yes, Blockbuster should do what it can to hitch onto the hot video game growth curve. This is a much, much better idea than buying Circuit City (NYSE: CC), I can tell you that. (For more on that debacle, check out Zac Bissonnette's recent post on the subject.)

Disclosure: I don't own shares in any of the companies mentioned here; positions can change at any time.

I'd like to own Nintendo (OTC: NTDOY), but there are a couple things that bother me about the current chapter of its amazing story. First, let me take a look at a report about the video-game juggernaut's earnings.

According to The New York Times, Nintendo's profit number was one for the record books. Sales soared to the sky, rocketing 73% to over $16 billion. Net profit also went ballistic -- in a good way -- by about 48%, coming in at $2.5 billion. Yeah, the Wii console was a big driver, but don't forget that little handheld wonder called the Nintendo DS -- people sometimes miss that part of the tale, and they shouldn't. The DS sold over 30 million units on a global basis during the fiscal year, while the Wii sold over 18 million units. Yep, Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT) still have something to worry about, as the Wii has taken the shine away from the PlayStation 3 and the Xbox 360. The company's position in the current gaming cycle is strong, no question. And publishers like Activision (NASDAQ: ATVI) and Electronic Arts (NASDAQ: ERTS) all strive to be big supporters of Nintendo's systems.

Here are the problems, though, that I alluded to at the opening. First, as of this writing, the ADR's are, according to AOL Finance, priced at $71.14 (the ADR's don't change during the day on this quote system, as they update after the close; I'm seeing a current bid on my brokerage's quote system of $68.50, so the shares might possibly go lower tonight). This represents something of a recent run-up, so I'm not interested in chasing the stock at these levels (last time I was interested in Nintendo, there was a price drop). But, there could be a more pressing issue -- on an anecdotal level, in my area, the Wii's are currently plentiful. Has the system peaked? Hey, don't go by my anecdotal observations, but I'm just saying that, for me personally, buying Nintendo at this time is something I'd have to consider very, very carefully.

Disclosure: I own shares of Activision; positions can change at any time.

If I had a dime for every time a person asked me "Is Rock Band ever coming out for the Nintendo (OTC: NTDOY) Wii?" I'd have more money than Electronic Arts (NASDAQ: ERTS) and Viacom (NYSE: VIA) combined. Seriously. Now, though, Wii fans can see the light at the end of the tunnel because Rock Band debuts on the popular platform on June 22 of this year. I don't think any gamer on the planet expected the title to not come out for the Wii.

Not only is this great news for Wii users, but it's also excellent information for shareholders of EA and Viacom. As Richard Driver pointed out, the game is a valuable asset for Viacom. EA benefits because Rock Band is the publisher's answer to Activision (NASDAQ: ATVI)'s Guitar Hero franchise. In fact, Nintendo really stands to benefit this summer from both Guitar Hero and Rock Band because a version of the former will be coming out for the Nintendo DS handheld. There's definitely going to be a rock rumble happening when the dog days are upon us, although I'd expect that Rock Band for the Wii will have a much bigger impact. That doesn't seem too hard to predict considering that music games of these types work better on consoles, in my opinion.

This is going to be one hell of a test for Activision, EA, Viacom and the Wii. Will users adopt Rock Band in droves? Will the Guitar Hero franchise be threatened? In theory, the Wii is a console for casual gamers who just like to play some tennis or a few of the extremely fun midway diversions that can be found in the awesome title Carnival Games -- will they go for something more expensive and more involved? My prediction -- Rock Band will be a hit, but it won't sell a ton of units until the holiday shopping season is upon us. Can't wait to see what happens come June. Till then, rock on, my friends!

Disclosure: I own shares of Activision; positions can change at any time.

I used to own some of the Nintendo (OTC: NTDOY) ADRs that trade over-the-counter. I bought them last summer ahead of the holiday season at around $62 a share and sold the position last month for about $67 a share, intent on raising some cash in one of my accounts for better buying opportunities. I should have sold when the shares hit their 52-week high of approximately $78, but I didn't -- kills me, but I've moved on (I think).

But with the recent sharp drop in the shares, should investors be taking a look at Nintendo? I know I've been keeping an eye on the price action. Nintendo is definitely a major player this time around in the console cycle; Sony (NYSE: SNE) used to be king of the gamers, but now the sales/cultural buzz is definitely in the Mario-maker's court. Not only is the Wii a major catalyst, but you have to respect the incredible popularity of the DS handheld system.

My gut is telling me that Nintendo hasn't yet bottomed out. Identifying a bottom is a fool's game, of course, but I'd like to see Nintendo develop a more stable base before I buy in again. For now, I own Activision (NASDAQ: ATVI) and Take-Two (NASDAQ: TTWO) as plays on the videogame growth story, but I am interested yet again in Nintendo.

Disclosure: Steven Mallas owns Activision and Take-Two, and is mulling a purchase in Nintendo.

Last month news came out that Nintendo Co., Ltd (ADR) (OTC: NTDOY) exceeded Sony Corporation (ADR) (NYSE: SNE) in terms of market capitalization, with analysts citing the global popularity of the DS and Wii consoles for the boost.

Nintendo's global popularity comes in part because of its shift in strategy: make game systems and games for everyone. People are buying the Nintendo DS not just to play "Madden NFL" or "Need for Speed", but also to study, keep a budget and even learn languages and speech. The Wall Street Journal discusses today that the Nintendo DS is used to practice English at Otokoyama Higashi Junior High School in Japan.

Adults took interest in the DS when Nintendo released Brain Age, a quiz game designed to stimulate minds with daily quizzes to test reflexes, speed-arithmetic and memorization skills. Afterwards, an English dictation game that improved spelling and listening created the demand for a new type of DS software.

There is some news out of the U.K. that Sony Corp. (NYSE: SNE)'s PSP, the PlayStation Portable, may actually get turned into a phone with BT Group (NYSE: BT), formally known as British Telecom. There is already a clip-on mini-camera available for it, and the advanced communications just takes it that much further into a PC and total communications device with video, voice, and wi-fi.

One small problem. Last weekend I was at GameStop looking for a gift for my nephew and when I asked the people working about the PSP, they told me that it was a disaster. They said the Nintendo DS was far better, and this was a bit surprising considering the sleekness of the PSP. Even a buyer at the register that owned a PSP said he wished he didn't buy it.

So maybe as a phone and full-on communications center it may be better, but if the people selling it are going to directly discourage this, then how successful can it be? Sounds like they'll need to convince at least some more of the sellers of the PSP that improvements have been made.

Jon Ogg is a partner at 24/7 Wall St.; he does not own securities in the companies he covers.