Even with the cash-for-clunkers program in full effect, demand for new automobiles is the lowest it's been in years. This has heightened competition among automakers, who are being forced to both improve their products and discount their prices. Consumers in the market for a new 2010 vehicle may be treated to a discount.

Toyota Motor (NYSE: TM), for example, plans to introduce a less expensive Prius, and the 2010 Nissan (OTC: NSANY) Sentra will see its sticker price drop by anywhere from $130 to $1,080, based on the features the buyer opts for. Other vehicles that will hit the showroom floors at a discount include the Mercedes-Benz E350 mid sized sedan and the Lexus RX 350, discounted by $3,300 and $700, respectively.

The Energy Department is set to lend money to Ford (NYSE: F), Tesla, and Nissan (NASDAQ: NSANY), according to the Associated Press. The report cites anonymous sources, with the official announcement set for today in Dearborn, Michigan.

Reportedly, Ford has asked to receive $5 billion in loans by 2011, although the sources were not certain on how much money the automaker would receive. Nissan's requested amount was undisclosed and Tesla has reportedly asked for $450 million. The loan program the automakers are trying to tap into was approved by Congress last year in order to help car companies and suppliers develop green vehicles and components (such as the advanced battery) and help automakers meet the new fuel-efficiency standards of 35 miles per gallon by 2020.

Ford (NYSE: F) is the last of the "Big" Three standing on its own two feet. Chrysler and General Motors (OTC: GMGMQ) are on crutches supplied by the federal government. While they're both still upright, those crutches are mighty expensive (the government will own 60% of GM when it emerges from bankruptcy).

Speaking of bankruptcy, Chrysler is already on the other side and now a partner with Fiat. That was perhaps the fastest legal action ever seen. Usually bankruptcy takes between 18 months to two years before a new company emerges.

Honda (NYSE: HMC) closed at $25.90. HMC March 2009 U.S. sales decreased 36% compared to March 2008. HMC April option implied volatility of 51 is below its 26-week average of 62, according to Track Data, suggesting decreasing price movement.

Toyota Motor (NYSE: TM) closed at $67.90.TM March 2009 U.S. sales decreased 39% compared to March 2008. TM April option implied volatility is at 44, May is at 46; below its 26-week average of 57, according to Track Data, suggesting decreasing price movement.

Nissan (NASDAQ: NSANY) closed at $8. NSANY March 2009 U.S. sales decreased 37% compared to March 2008. May option implied volatility of 60 is below its 26-week average of 65, according to Track Data, suggesting decreasing price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Abercrombie & Fitch Inc. (NYSE: ANF) beat Q4 earnings estimates handily, sending shares higher.
• Activision Blizzard Inc. (NASDAQ: ATVI) did well in the holiday period but offered weak guidance.
• Barclays (NYSE: BCS) one-time gains offset write-downs and said it expects to resume dividend payments.
• Boeing Co. (NYSE: BA) shares fell after it announced that it had understated its Q4 and fiscal 2008 loss.
• Coca-Cola Co. (NYSE: KO) topped Q4 earnings estimates due in part to volume gain internationally.
• Diageo (NYSE: DEO) earnings rose in the first half, but it cut its full-year forecast.
• GSI Commerce Inc. (NASDAQ: GSIC) "solid" Q4 results led to an analyst downgrade.

For employees of Japan's third largest automaker, Nissan Motor Co. (NASDAQ: NSANY), the news today was grim. Nissan announced it will be eliminating a hefty 8.5% of its workforce, or roughly 20,000 jobs.

The news comes at a time when all automakers are struggling to deal with the global recession that continues to keep car buyers off the showroom floors. Nissan said it expects to report its first annual loss in the past nine years.

For the company's most recent quarter, October through December, Nissan reported a $904 million quarterly loss.

Nissan Motors (NASDAQ: NSANY - option chain) shares have moved higher today on reports that the company will invest $1.1 billion to make lithium-ion batteries to be used in electric and hybrid cars. This outlay should account for batteries for 200,000 vehicles each year. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on NSANY.

NSANY opened this morning at $7.02. So far today the stock has hit a low of $6.90 and a high of $7.07. As of 12:50, NSANY is trading at $6.96, up 11 cents (1.6%). The chart for NSANY looks neutral and S&P gives NSANY a 3 STARS (out of 5) hold ranking.

For a bullish hedged play on this stock, I would consider a June covered call at the $7.50 level. A covered call is an options position that combines the purchase of stock with the sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 22.0% return in just 6 months as long as NSANY is above $7.50 at June expiration. Nissan would have to fall by more than 11% before we would start to lose money. Learn more about this type of trade here.

NSANY has only barely dipped below $6.15, which is this trade's break-even point, in the past year and has shown support around $6.80 recently.

Brent Archer is an options analyst and writer at Investors Observer.

DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in NSANY.

Nissan Motors (NASDAQ: NSANY) will unveil a stripped-down version of its Versa subcompact vehicle this month at the lowest price ever for a brand-new car in the U.S. market. The new Versa won't come with power windows or air conditioning, but will retail at $9,990 -- just a few bills below ten grand. The cheapest new vehicle currently being sold in the U.S. is the Hyundai Accent.

Nissan's valiant attempt here is geared towards converting used-car buyers into new-car buyers. It's true that a car shopper can buy a decent used vehicle for $10k that will most likely have air conditioning and more interior space (and more engine power). The Mexican-made Versa will go on sale November 18 and will be priced $3,000 less than any currently sold Versa in the U.S.

Alexander Edwards with Strategic Vision asks the question I'm thinking: "Automakers seem to be trying to do two things: bring in vehicles in the lowest price range while also trying to deliver cars with some level of nobility and class and extras ... the question is, how many people are going to choose a vehicle that doesn't have air conditioning?"

That one single feature could be killer to Nissan's attempt here. Folks will buy cars with a complete lack of features -- except air conditioning. But will shoppers look at used cars with more size and convenience, or a brand new car without any features which will depreciate considerably the moment it's driven off the dealer lot? In the good news segment, the $10,000 Versa will see a fuel efficiency figure of 34 miles per gallon on the highway.

At this point it is not clear that GM (NYSE: GM) can get the money to merge with Chrysler. The plan would be to cut 50,000 people. That is a lot of severance. Closing plants and combining product lines cannot be done for free.

Chrysler has figured all of this out and has begun to focus on a partnership with Renault and Nissan, both of which are run by former auto whiz kid Carlos Ghosn. He has been trying to buy into the US market for several years without success. Now, he may have his chance.

If Ghosn can set up a deal where he takes a modest equity stake in Chrysler he may expand his reach into American for a small investment. According to The Wall Street Journal, "Chrysler would have a better chance of keeping much of its operations intact in an alliance with Nissan and Renault than in a merger with GM."

The deal would not really make any sense and may simply be a way to push GM into a merger. While putting Chrysler into a marketing and product development pact with both a Japanese and European car manufacturer, the savings would be modest. Since Chrysler's problems are huge cash losses and falling sales in North American it is hard to see how anything short of an outright merger with large cost cuts does the company any good.

But, there is sense of panic in Detroit which leads to grasping of straws. Panic clouds the mind. Chrysler could do a bad deal because it sees the options as better than no deal at all.

Douglas A. McIntyre is an editor at 247wallst.com.

Lost in this weekend's news about the $700 billion bailout package for the banking industry was a $25 billion loan package for United States auto manufacturers. This package comes at a time when apparently Congress and the President believe that the American people will see $25 billion as a pittance compared to the $700 billion they're already planning to spend on mortgages. While there certainly is precedence for this move --- the government loaned $675 million to Chrysler in 1980--- this loan package is several orders of magnitude larger.

Ryan Pfenninger of MarketRiders is outraged at this loan package, claiming it is anti-competitive to startup companies like Tesla Motors who are investing their own money in alternative technologies like battery power. $25 billion is a lot of money. Detroit should not be able to argue for 30 years against improved fuel mileage and better technology, and then come back to the same government they persuaded into facilitating their failure, for a bailout.

He points out the immense irony in this loan to auto manufacturers. According to Ryan, General Motors (NYSE:GM), Ford (NYSE:F), and Chrysler are currently struggling significantly against Japanese and other foreign manufacturers who have spent the last many years improving fuel efficiency and developing hybrid and other alternative technologies. If Detroit had spent as much time, money, and effort in research and development as they did lobbying Congress to keep fuel mileage standards low, and made competitive non-gas guzzling vehicles, I would venture a guess these loans wouldn't be necessary.

Ryan believes that most people understand a mortgage bailout was necessary. But he's not so sure that if Detroit fails, this could cripple the United States economy. There are plenty of foreign auto manufacturers with operations in the United States -- Toyota (NYSE:TM), Honda (NYSE:HMC), and Nissan (NASDAQ:NSANY)-- who could easily pick up the slack. Their vehicles are outselling American automobiles. They are building plants in places like East Liberty, OH and Lincoln, AL, providing jobs for people displaced by the failure of Detroit.

Ford's (NYSE: F) latest PR push is based around the idea that the company can make money on smaller cars. Traditionally the big margins in the car industry have been on pick-ups and SUVs. But consumers don't want those anymore.

According to The Wall Street Journal (subscription required), "Ford Motor Co. is expressing new confidence about the auto maker's ability to sell new small cars at a profit in the U.S. market, citing new data about how Americans are beginning to value premium features and dynamic design over vehicles desired simply for their size." That assumption is based on two factors, neither of which is likely to be true.

Ford believes that it can cut its cost base low enough to make money on cars that retail for $20,000 or less. Chopping production expenses may lower overall costs, but it also cripples the company's ability to "turn on the juice" if car sales make a sharp rebound. Fewer factories with fewer workers puts some brake on the company's ability to quickly push out more vehicles in a short period of time. Cars that can't be made can't be sold.

The other challenge to Ford's assumption is that it can get a large market share in a part of the industry that is already dominated by Toyota (NYSE: TM), Honda (NYSE: HMC), and Nissan. As Ford ramps up, the Japanese car makers are moving into hybrids and improving their own small cars. Most consumer satisfaction surveys put Ford behind the Japanese in terms of the quality of their products.

Aside from those few small details, Ford's plans should work just fine.

Douglas A. McIntyre is an editor at 247wallst.com.

Sometimes, it's hard to determine if major investors are being overly optimistic, outright daffy, or are simply seeing something that the rest of us just don't see.

In my view, the current course of events at Chrysler Corp. is one of those difficult to determine situations. On its face, it looks like it could be a case of basic business logic in action. But on closer examination, it just doesn't make sense, at least not to me.

Declaring a payoff horizon of ten years, Cerberus Capital Management has placed a great deal of faith in Chrysler, the American auto manufacturer which is best described these days as an also ran. The kicker is, the Cerberus ten year plan is being initiated at a time when auto industry profitability is near impossible. Consider also the fact that current Chrysler management openly admits that the company isn't in any condition to go it alone.

And there's more trouble in the mix. Cerberus said in a New York Times story that Chrysler is meeting "every financial metric." But Cerberus considers the world's current economic turmoil to be a temporary problem, not the economic world change that it actually is. Meanwhile, Chrysler CEO Bob Nardelli is smiling because Cerberus has given Chrysler lots of money, and he gets to cut heads.

The Big Three seem to think that they are troubled money center banks. They want Washington to get them out of their financial problems. According to The Wall Street Journal, "Battered by high gasoline prices and weakened earnings, the Big Three auto makers and their suppliers are now seeking significantly more help from Washington in the form of government-backed loans than the $25 billion they had previously been authorized to receive."

While the auto companies are important to the U.S. economy, they can be "replaced." If General Motors (NYSE: GM) or Ford (NYSE: F) fail, their brands and manufacturing facilities will almost certainly be bought by an overseas car company. VW has said it would like a larger market share in the U.S. So has Nissan. Both have the balance sheet to buy assets from a failed U.S. car company.

There is a sort of cruel reality to the thought that companies considered pillars of the U.S. economy could be gone sometime soon. It is certainly an indication that manufacturing is become less and less critical to the overall GDP of America. It is also a sign the the inefficiency of Detroit's habits have finally gotten so severe that it needs to turn to the government and not the capital markets for aid.

If the car companies cannot make it and cannot raise money on their own, they should be allowed to fail. That may mean that Toyota (NYSE: TM) will become the largest seller of cars in the U.S., but there was never any rule that said bad management would continually be rewarded.

Douglas A. McIntyre is an editor at 247wallst.com.

GM (NYSE: GM) has decided that it will come close to suspending development of new SUVs. The market for the trucks is so bad that even Toyota (NYSE: TM) thinks it will lose money on the beasts in the US this year.

The Wall Street Journal reports "General Motors Corp. is delaying the redesign of SUVs and full-size trucks as part of a wholesale review of its product." For those not watching the car business over the last year, GM's decision comes way too late.The company should have cut back SUV development some time ago and made an attempt to get more of the mid-sized sedan market controlled by the Japanese.

It is easy to say that GM could not have seen the future, but that would be slighting companies like Nissan and Honda (NYSE: HMC) which was early in marketing more fuel-efficient cars.

GM is paying dearly for its mistake. Its shares hit a multi-year low at $14.75 in trading yesterday. They have not been so low since the Arab Oil Embargo in 1974.

How ironic.

Douglas A. McIntyre is an editor at 247wallst.com.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• AnnTaylor Stores Corp. (NYSE: ANN) sees Q1 profits beating estimates but reaffirmed the full-year outlook.
• Blockbuster Inc. (NYSE: BBI) beat Q1 earnings expectations but fell short of revenue estimates.
• Electronic Arts Inc. (NASDAQ: ERTS) posted strong Q4 and full-year results on titles such as Rock Band.
• Fossil Inc. (NASDAQ: FOSL) forecast Q1 earnings just a penny below analysts' estimates.
• IMAX Corp. (NASDAQ: IMAX) doubled its Q1 loss and missed Wall Street's expectations.
• JC Penney Co. Inc. (NYSE: JCP) profits fell 50%, and it predicted trouble would continue through the year.
• Kohl's Corp. (NYSE: KSS) posted a smaller-than-estimated Q1 profit decline and cut its full-year outlook.
• Liz Claiborne Inc. (NYSE: LIZ) swung to a Q1 loss on restructuring but beat analysts' expectations.
• Lumber Liquidators Inc. (NYSE: LL) posted strong Q1 results despite the housing slump.
• Macy's (NYSE: M) beat low Q1 expectations despite weak same-store sales.
• Nissan Motor Corp. (NASDAQ: NSANY) Q4 profit surged but it warned of lower profits this year.
• Nordstrom Inc. (NYSE: JWN) posted smaller-than-estimated Q1 profit decline and cut its full-year outlook.
• Priceline.com Inc. (NASDAQ: PCLN) beat Q1 expectations due to increased bookings.
• Sirius Satellite Radio Inc. (NASDAQ: SIRI) posted a narrower Q1 loss in line with expectations.
• Sony Corp. (NYSE: SNE) swung to a Q4 profit but fell short of Wall Street estimates.
• Sprint Nextel Corp. (NYSE: S) beat low Q1 estimates as its loss widened on charges and lost subscribers.
• Tiffany & Co. (NYSE: TIF) projected beating Q1 earnings forecasts and raised its dividend.
• Wal-Mart Stores Inc. (NYSE: WMT) posted Q1 profits up on international growth and bargain shoppers.
• Whole Foods Market Inc. (NASDAQ: WFMI) Q2 profits fell due to the Wild Oats acquistion.
• XM Satellite Radio (NASDAQ: XMSR) reported a bigger-than-expected Q1 loss and a surge in subscribers.