Nokia Corp. (NYSE: NOK) has indicated last week that total market shipments for global wireless handsets would fall by 5% in 2009, signaling that even the world's top wireless handset maker won't be immune from customer spending slowdowns. Nokia's second warning in three weeks came on the heels of the company's announcement of a high-end new handset meant to compete with the iPhone 3G, the Nokia N97. However, Nokia did predict that its own market share would increase in 2009.Nokia CEO Olli-Pekka Kallasvuo told CNBC "The most recent incremental impact in the emerging markets has been more pronounced than in other markets." He added that while 2009 will be challenging, Nokia's position will continue to strengthen. Indeed, all the flash of newer smartphones and higher-end cellphones may lose quite a bit of luster as customers reign in spending next year.
Nokia's economy of scale will keep it positioned ahead of the pack. The company did not become the world's largest handset supplier without having solutions available for every market segment, from emerging markets to the very high end market that the N97 will be targeting soon. Still, will many customers really pay $400 and up for a cellphone in this environment? Apple, Inc. (NASDAQ: AAPL) may even see a slowdown for its venerable iPhone 3G, which only costs $200 in the U.S. with a two-year contract.
Story corrected: 10:00am CST, 8-Dec-08
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