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North American International Auto Show posts

Automakers Will Try to Put the Past Behind Them at Detroit Auto Show

Posted Jan 10th 2010 4:10PM by Trey Thoelcke (RSS feed)
Filed under: Industry, Conventions and Conferences, Ford Motor (F), General Motors (GM), Toyota Motor Corp. (TM)

At this coming week's 2010 North American International Auto Show, automakers are expected to try to put the dismal past year behind them and move on to whatever futures await.

Two of the U.S. auto industry's largest and oldest players, GM and Chrysler, tumbled into bankruptcy last year and required a handout from from the federal government to save them from liquidation. Was it worth it? Investors, analysts, and car enthusiasts will be looking for answers this week.

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Ford and Chrysler bring country to Motown

Posted Jan 14th 2008 3:40PM by Michael Fowlkes (RSS feed)
Filed under: Forecasts, Products and Services, Launches, Consumer Experience, Conventions and Conferences, Ford Motor (F), Marketing and Advertising

For residents of Detroit, today may have felt like they were transported back to the great old West, as automakers Ford Motor (NYSE: F) and Chrysler brought country to Motown for this year's North American International Auto Show.

For Ford, that meant recruiting the help of country music icon Toby Keith to unveil its newest model of the popular F-150 heavy duty truck. For Chrysler, it meant taking things to an even higher level. The auto maker literally brought traffic to a standstill when it paraded 120 Texas Longhorns into the convention center surrounding its newest version of the Dodge Ram pick up truck.

Definitely impressive marketing techniques to launch new models. Perhaps Ford and Chrysler figure they better put on a good show this year, after all, truck sales dropped pretty sharply last year, and with gasoline prices still hovering around $3 a gallon, you can bet that the trend will carry over into 2008.

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