March Madness is upon us and the first two big names to depart were Duke and Notre Dame. It was also reported today by the Associated Press that Oil Prices Drop Below $57 Barrel. I'm not sure which is truly bigger news, or more important, but tomorrow oil will be some other price and Duke University and Notre Dame players will be watching the remainder of the tournament on television. While oil prices fluctuate daily so traders and speculators have something to do all the time, the players will have to lick their wounds and think about next year. I think the games were the bigger story.

In business, the 'players' will think about a next year, next quarter, and next month -- but it seems that for traders - everything is in the moment just like the basketball teams! When I read the AP headline above I started thinking about how the story was reported as if it was a sports headline...'OIL DOWN - Fans cheer around the nation'. Then I started thinking about how sport is a business. More headlines... 'Duke and Notre Dame Lose - A cold chill hits the east!' In sympathy the market was down (unrelated) and Duke Energy (NYSE: DUK) was also down (perhaps in sympathy) and all will rise again - - but without the hype who would pay any attention?

So we all need something to talk about on the front porch, at the water cooler, by the coffee machine, on the bus, down on the farm, and in the White House. Especially in the White House where they are hoping for things to cool off a little. Ahh, but that is sport too. Democrats and Republicans, market bulls and bears, calling each other out at every turn.

Business is a sport and sports is a business and we read each with similar allure -- which do you turn to first?

Disclosure: I am a shareholder of Duke Energy. I am a graduate of USC.

Check out my other posts for BloggingStocks here.

Sheldon Liber is the CEO of a small private investment company and the vice president for design and research at an architecture & planning firm.