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Lessons for investors in the woes of the New York Yankees and Mets

Baseball is not always a perfect metaphor for life, but it is a good one for investing.

Good teams know how to find value where others may not see it. Spending gobs of money on expensive players does not always pan out and successful companies do the little things well. There is no better illustration of this than the current sad state of the New York Mets and New York Yankees.

Despite investing more money than the GDP of some small, developing countries on high-priced talent, the New York Mets and New York Yankees are being outperformed by teams from the vast baseball wasteland known as Florida. The pain being felt by New York sports fans pales in comparison to the anguish in the executive offices of Walt Disney Co. (NYSE: DIS)'s ESPN and News Corp. (NYSE: NWS)'s Fox Sports, which spent big bucks tor the rights to broadcast baseball games. I bet ESPN and Fox ad sales representatives would break out in a cold sweat at the thought of an all-Florida World Series.

What's ironic is that the people in Florida don't seem to like baseball. More than 80,000 people showed up to watch the football games of powerhouses University of Florida and Florida State in 2006. Last year, the American League Rays attracted an average of 17,148 fans to their games and the NL Marlins drew 16,919, according to the Baseball Almanac. That's roughly a third of the 52,739 who went to see the Yankees or the 47,579 who went to watch the Mets.

Continue reading Lessons for investors in the woes of the New York Yankees and Mets

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Last updated: November 12, 2009: 12:33 AM

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