Imagine getting a free version of the new Apple (NASDAQ: AAPL) 3G iPhone if you spend enough money on your cellular plan.
According to the Telegraph, O2, the iPhone distributor in the UK, will do just that. The paper writes that the firm with the exclusive rights to the product in Britain "is set to give away the 3G version of the handset to its highest-spending customers when it launches here next month."
The idea makes a perverse kind of sense. Cellular providers will have to pay Apple about $400 for the handset, unless they are passing that costs on to their subscribers. If a customer has a large enough plan, say $200 each month for a year, it may make sense for O2 to give that customer an iPhone to stay around.
Maybe AT&T (NYSE: T) will do the same in the U.S.
Douglas A. McIntyre is an editor at 247wallst.com.
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