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O2 posts

Free Apple iPhones in the UK?

Posted Jun 8th 2008 2:40PM by Douglas McIntyre (RSS feed)
Filed under: Rumors, Launches, Competitive Strategy, Apple Inc (AAPL), AT and T (T)

Imagine getting a free version of the new Apple (NASDAQ: AAPL) 3G iPhone if you spend enough money on your cellular plan.

According to the Telegraph, O2, the iPhone distributor in the UK, will do just that. The paper writes that the firm with the exclusive rights to the product in Britain "is set to give away the 3G version of the handset to its highest-spending customers when it launches here next month."

The idea makes a perverse kind of sense. Cellular providers will have to pay Apple about $400 for the handset, unless they are passing that costs on to their subscribers. If a customer has a large enough plan, say $200 each month for a year, it may make sense for O2 to give that customer an iPhone to stay around.

Maybe AT&T (NYSE: T) will do the same in the U.S.

Douglas A. McIntyre is an editor at 247wallst.com.

Apple (AAPL) iPhone launches in UK on O2 network

Posted Sep 18th 2007 8:50AM by Tobias Buckell (RSS feed)
Filed under: Deals, Products and Services, Launches, Apple Inc (AAPL), iPhone

Our sister site The Unofficial Apple Weblog has been liveblogging the London Apple Inc. (NASDAQ: AAPL) announcement that the iPhone will be available in the UK. The iPhone will launch November 9th and will cost £269. The exclusive carrier will be O2, and contracts will be £35, £45 or £55 respectively and include WiFi at The Cloud hotspots.

This is the first step of Apple's worldwide rollout. Apple indicated that it expected to sell 1 million devices by the year's end, which it has already met, and 10 million in 2008. Getting a foot in the door in Europe is the first step in making that goal happen even sooner.