
With the huge number of mobile phones across the world, there's certainly a big opportunity for companies that provide payment systems.
One of the key players is
Obopay, which has pretty cool technology and is fairly easy for consumers. The company has also struck alliances with
Verizon (NYSE:
VZ),
Citigroup (NYSE:
C), and
Time-Warner's (NYSE:
TWX) AOL.
To ramp things up even more, Obopay has
raised a cool $29 million in venture capital from Richmond Global Cellular,
Qualcomm (NASDAQ:
QCOM), Redpoint Ventures, AllianceBernstein, Citigroup, and Societe Generale.
These investors certainly should provide lots of strategic value.
Despite this, I still think it will be no easy feat to win in the marketplace. First of all, customer adoption will take some more time, and more importantly, there are other companies – like
eBay's (NASDAQ:
EBAY) PayPal that have some clear advantages, such as mega brands and large customer bases to leverage.
If you want to see some more venture capital deals, click
here.
Tom Taulli is the author of various books, including the Complete M&A Handbook and the EDGAR-Online Guide to Decoding Financial Statements.