Shares of CBS Corp. (NYSE: CBS) are trading up this morning after the corporate home of CSI, Two and a Half Men and Katie Couric, reported better-than-expected first quarter results.Net income was $244.3 million, or 36 cents per share, up 14% from $213.5 million, or 28 cents, the New York-based company said in its earnings release. Revenue was little changed at $3.65 billion. The results beat Wall Street estimates of profit of 33 cents on sales of $3.55 billion.
Strength in the company's Television and Outdoor businesses overcame weaknesses in the Radio and Publishing divisions. The results were bolstered by an 85% gain in television licensing fees which were helped by higher domestic and international syndication sales. Rate increases and subscriber growth at Showtime Networks and CBS College Sports Network boosted affiliate revenues by 6%. The company also boosted its dividend by 8% to 27 cents per share.
Stanford Group analyst Fred Moran had an optimistic take on the results.
"It shows CBS is holding its own despite the recessionary advertising environment in the U.S," he told Bloomberg News. "The yearly dividend is now a 5 percent yield, and it's one of the cheapest stocks in the media group.''

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Advertising-supported content has become the dominant business model for the internet, as demonstrated by our (AOL,
On tonight's MAD MONEY show on CNBC, Jim Cramer began his show saying "Out with the old and in with the new ... media." It isn't all out; he thinks outdoor advertising, traditionally as "old media" as you can get, will survive well because of the new digital ads. One of his two stocks in this category is Daktronics, Inc. (NASDAQ:








