BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Should investors tune into CBS?]]>http://www.bloggingstocks.com/2008/04/29/should-investors-tune-into-cbs/http://www.bloggingstocks.com/2008/04/29/should-investors-tune-into-cbs/http://www.bloggingstocks.com/2008/04/29/should-investors-tune-into-cbs/#commentsFiled under: , ,

Shares of CBS Corp. (NYSE: CBS) are trading up this morning after the corporate home of CSI, Two and a Half Men and Katie Couric, reported better-than-expected first quarter results.

Net income was $244.3 million, or 36 cents per share, up 14% from $213.5 million, or 28 cents, the New York-based company said in its earnings release. Revenue was little changed at $3.65 billion. The results beat Wall Street estimates of profit of 33 cents on sales of $3.55 billion.

Strength in the company's Television and Outdoor businesses overcame weaknesses in the Radio and Publishing divisions. The results were bolstered by an 85% gain in television licensing fees which were helped by higher domestic and international syndication sales. Rate increases and subscriber growth at Showtime Networks and CBS College Sports Network boosted affiliate revenues by 6%. The company also boosted its dividend by 8% to 27 cents per share.

Stanford Group analyst Fred Moran had an optimistic take on the results.

"It shows CBS is holding its own despite the recessionary advertising environment in the U.S," he told Bloomberg News. "The yearly dividend is now a 5 percent yield, and it's one of the cheapest stocks in the media group.''

Continue reading Should investors tune into CBS?

Should investors tune into CBS? originally appeared on BloggingStocks on Tue, 29 Apr 2008 12:56:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>CBScbs radioCbsRadiofeaturedoutdoor advertisingOutdoorAdvertisingSumner RedstoneSumnerRedstoneTue, 29 Apr 2008 12:56:00 EST<![CDATA[Time spent viewing an ad -- new metric has many applications]]>http://www.bloggingstocks.com/2007/07/19/time-spent-viewing-an-ad-new-metric-has-many-applications/http://www.bloggingstocks.com/2007/07/19/time-spent-viewing-an-ad-new-metric-has-many-applications/http://www.bloggingstocks.com/2007/07/19/time-spent-viewing-an-ad-new-metric-has-many-applications/#commentsFiled under: , , ,

The Nielsen/Net Rating recently began reporting a new metric for internet advertisers: the total minutes each page is viewed. Online content providers are panicking, as this threatens to overturn their customary pay per page view model that has been so lucrative.

This caused me to wonder if such a change isn't due in more traditional ad venues. For example:

Outdoor advertisers -- Companies such as Clear Channel (NYSE: CCU) have long charged by number of cars passing by a location, but what if the speed of the traffic were factored in? On some of California's crawlways, a single billboard might be in view for half an hour. Why should it cost no more than one on freeways that actually flow?

Continue reading Time spent viewing an ad -- new metric has many applications

Time spent viewing an ad -- new metric has many applications originally appeared on BloggingStocks on Thu, 19 Jul 2007 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>airport adsairport advertisingAirportAdsAirportAdvertisingbillboardsccuclear channel communicationsClearChannelCommunicationsendorsementsmichael vick endorsementsMichaelVickEndorsementsneilsennetratingsnikenkeoutdoor adsoutdoor advertisingOutdoorAdsOutdoorAdvertisingplacemat adsPlacematAdsplacematstime viewing metricTimeViewingMetricThu, 19 Jul 2007 14:45:00 EST<![CDATA[2006 Advertising recap, part 1: Following the money]]>http://www.bloggingstocks.com/2007/07/03/2006-advertising-recap-part-1-following-the-money/http://www.bloggingstocks.com/2007/07/03/2006-advertising-recap-part-1-following-the-money/http://www.bloggingstocks.com/2007/07/03/2006-advertising-recap-part-1-following-the-money/#commentsFiled under: , ,

Advertising-supported content has become the dominant business model for the internet, as demonstrated by our (AOL, Time Warner, NYSE:TWX) recent change from a membership-based model. Advertising Age recently released its study of the 100 top advertisers and how they spend their advertising dollars. For all the brouhaha about the internet, traditional print advertising still dominates the marketing plans of the top corporations. A breakdown of 2006 expenditures by ad distribution platform shows --

1. Magazines -- $29.83 billion
2. Newspapers -- $29.80 billion
3. Network TV -- $27.16 billion
4. Spot TV -- $17.23 billion
5. Cable TV networks -- $16.75 billion
6. Radio -- $11.06 billion
7. Internet -- $9.75 billion
8. Syndicated TV -- $4.2 billion
9. Outdoor -- $3.83 billion


also see 2006 Advertising recap II- The big rollers

Continue reading 2006 Advertising recap, part 1: Following the money

2006 Advertising recap, part 1: Following the money originally appeared on BloggingStocks on Tue, 03 Jul 2007 12:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AD SALESADS BY MARKETADS BY TYPEAdSalesAdsByMarketAdsByTypeADVERTISINGCABLE TV ADSCABLE TV ADVERTISINGCableTvAdsCableTvAdvertisingINTERNET ADSINTERNET ADVERTISINGInternetAdsInternetAdvertisingMAGAZINE ADSMAGAZINE ADVERTISINGMagazineAdsMagazineAdvertisingNEWSPAPER ADSNEWSPAPER ADVERTISINGNewspaperAdsNewspaperAdvertisingOUTDOOR ADSOUTDOOR ADVERTISINGOutdoorAdsOutdoorAdvertisingRADIO ADSRADIO ADVERTISINGRadioAdsRadioAdvertisingTOP ADVERTISERSTopAdvertisersTV ADSTV ADVERTISINGTvAdsTvAdvertisingTue, 03 Jul 2007 12:15:00 EST<![CDATA[Cramer: Daktronics is new media with room to run]]>http://www.bloggingstocks.com/2006/12/11/cramer-daktronics-is-new-media-with-room-to-run/http://www.bloggingstocks.com/2006/12/11/cramer-daktronics-is-new-media-with-room-to-run/http://www.bloggingstocks.com/2006/12/11/cramer-daktronics-is-new-media-with-room-to-run/#commentsFiled under: ,

daktronics scoreboard at indian's stadiumOn tonight's MAD MONEY show on CNBC, Jim Cramer began his show saying "Out with the old and in with the new ... media." It isn't all out; he thinks outdoor advertising, traditionally as "old media" as you can get, will survive well because of the new digital ads. One of his two stocks in this category is Daktronics, Inc. (NASDAQ:DAKT), up 165% this year, but he thinks it's a buy and going higher. This isn't a billboard company, rather an interactive image advertising board for stadiums and sports. He's excited about Daktronics because even high schools are starting to add in boxes and special arenas. DAKT closed down 3% at $36.91 in normal trading, but shares rose to $38.30 after he touted the stock. Its 52-week range is $13.74 to $39.09.

[Photo Chris Metcalf]

Cramer: Daktronics is new media with room to run originally appeared on BloggingStocks on Mon, 11 Dec 2006 19:10:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertisingadvertising stocksAdvertisingStockscnbccramerdaktdaktronicsjim cramerJimCramermad moneyMadMoneymediamedia stocksMediaStocksnew mediaNewMediaold mediaOldMediaoutdoor advertisingoutdoor advertising stocksOutdoorAdvertisingOutdoorAdvertisingStocksstocksMon, 11 Dec 2006 19:10:00 EST