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daktronics scoreboard at indian's stadiumOn tonight's MAD MONEY show on CNBC, Jim Cramer began his show saying "Out with the old and in with the new ... media." It isn't all out; he thinks outdoor advertising, traditionally as "old media" as you can get, will survive well because of the new digital ads. One of his two stocks in this category is Daktronics, Inc. (NASDAQ:DAKT), up 165% this year, but he thinks it's a buy and going higher. This isn't a billboard company, rather an interactive image advertising board for stadiums and sports. He's excited about Daktronics because even high schools are starting to add in boxes and special arenas. DAKT closed down 3% at $36.91 in normal trading, but shares rose to $38.30 after he touted the stock. Its 52-week range is $13.74 to $39.09.

[Photo Chris Metcalf]

Cramer: Daktronics is new media with room to run originally appeared on BloggingStocks on Mon, 11 Dec 2006 19:10:00 EST. Please see our terms for use of feeds.

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