Last week, Nokia's (NYSE: NOK) CEO, Olli-Pekka Kallasvuo, tried out his impersonation of Apple's (NASDAQ: AAPL) Steve Jobs. Kallasvuo launched a variety of cool-looking mobile devices, he extolled the importance of the Web and talked about how it's critical that devices be easy to use. It's a testament to how the iPhone has changed the rules of the game.A key part of Nokia's new strategy is the result of the last year's $60 million purchase of Loudeye. Nokia has turned this online music platform into a new web service, called Ovi (which means "door" in Finnish).
Nokia is also launching four new devices, which seem to be eerily iPhone-ish. For example, some of the features include large, touch-screens, scroll-wheels for navigation and ultra-thin form factors.
But with Nokia's huge global footprint – which involves more than 100 million shipments per quarter – there should be some traction. Keep in mind that the company's prior moves into content – such as with its N-Gage game phone in 2003 – have been fairly lackluster.
Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements
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