The shares of Amsterdam-based conglomerate and light bulb maker Koninklijke Philips Electronics (PHG), commonly known as Philips, first discussed here on June 2, 2009, at a price of $20.30, have retaken the $30-level to trade at/near $33, and if you haven't already, now may a be a good time to consider taking some profits, if you're in at/near $20.

However, those investors who can tolerate the risk can consider maintaining their full PHG position, to go for an even bigger gain.

Fundamentally, Philips remains attractive. Philips, one of the world's largest lighting/electronics and medical diagnostic equipment manufacturers, will benefit from the emerging market development wave, where sales are likely to increase at double digit rates in 2011 and 2012.

U.S. stock futures are mixed Monday morning, as investors await earnings reports from several major companies. Futures on the Dow Jones Industrial Average gained 3 points to 11,825.00, while S&P 500 futures lost 0.20 point to 1,279.50. Nasdaq 100 futures rose 0.50 point to 2,269.50.

U.S. stocks closed higher on Friday, with the blue-chip Dow index rising 49.04 points, or 0.41%. It advanced 0.7% last week.

No major economic data are due for release today.

The shares of Amsterdam-based conglomerate and light bulb maker Koninklijke Philips Electronics (PHG), commonly known as Philips, first discussed here on June 2, 2009, at a price of $20.30, unexpectedly continued to meander this autumn. Even so, just look on that sideways action as an opportunity to scoop-up shares of a premiere company.

Philips shares have dipped twice to about $26 in the past six months, but other than that they've straddled the $30-level -- hardly a bullish chart, from a technical standpoint, but still adequate to keep the trade in play.

The future is still bright for Amsterdam-based conglomerate and light bulb maker Koninklijke Philips Electronics, commonly known as Philips (PHG), first discussed here on June 2, 2009, at a price of $20.30.

Philips' stock has made it though a trying summer for the stock market in decent shape. Share's have traded in a roughly $30-35 range, with volatility, but appear to have put in a bottom at/near $30.

Koninklijke Philips Electronics, commonly known as Philips (PHG), first discussed here on June 2, 2009 at a price of $20.30, is a company with a bright future. (Pun intended.)

Look for Philips, one of the largest lighting/electronics and medical diagnostic equipment companies, to ride the emerging market development wave, where sales were up 8% in the fourth quarter of 2009.

Koninklijke Philips Electronics, commonly known as Philips (PHG), first written about here on June 2, 2009 at a price of $20.30, is a company I've liked for awhile, and there's still more upside ahead.

In its most recent quarter, Philips reported a widening of operating margins, along with impressive sales in China and India, whose markets did yeoman work bucking the recession's headwinds.

Koninklijke Philips Electronics (PHG), commonly known as Philips, is in the catbird seat regarding more-efficient lighting, which is a major reason why I'm reiterating my buy rating for the company, first recommended on June 2, 2009, at a price of $20.30. If you bought Philips in June, you're up an impressive 45%.

Philips is restructuring three business units to lower costs, but the key value-adders here are two businesses -- lighting and health care equipment -- both will benefit from substantial, favorable, global trends.

Philips Electronics (PHG) closed at $27.59, close to a 13-month high. Philips will be displaying its diagnostic imaging products at The Radiological Society of North America (RSNA) 2009 Annual Meeting on November 29. December option implied volatility is at 37, below a level of 73 from a year ago and below its 26-week average of 46, according to Track Data, suggesting decreasing price movement.

SPDR Gold Trust (GLD) overall implied volatility at 24; 26-week average is 24.

Siemens (SI) closed at $98.59. Siemens will be displaying its diagnostic imaging products at The Radiological Society of North America (RSNA) 2009 Annual Meeting on November 29. December option implied volatility of 37 is below a level of 70 from a year ago and below its 26-week average of 40, according to Track Data, suggesting decreasing price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

For retailers, the crucial season is on its way. Blow the Christmas rush, and next year starts off on a miserable foot. Success, of course, also delivers a healthy dose of momentum -- and a little bit of wiggle room, important in what will continue to be a tough economy through at least the first half of next year. For booksellers, now contending with a new variable in the form of digital readers, e-readers will play a major role in defining the winners and losers. So far, it looks like Amazon (NASDAQ: AMZN) is off to a great start, and it will take some genuine innovation for the competition to chip away at its market share.

Barnes & Noble (NYSE: BKS), once the leading names in literary retail, is expected to release its own e-reader this week. It will look a bit like Amazon's Kindle, according to Reuters, but with a touch screen intended to make the reader's experience easier. The price hasn't been disclosed yet, but rumor has it that it'll be higher than the Kindle's $259. BKS is staying mum on its plans in this space. There are others in the space, as well, including IREX Technologies, which is a spinoff of Royal Philips Electronics (NYSE: PHG), Asutek (tk: tk) and a project called FirstPaper that has Hearst behind it.

Analyst upgrades:

• Credit Suisse upgraded Stancorp (NYSE: SFG) to Outperform from Neutral citing relative valuation and EPS visibility.
• Jefferies upgraded Cypress Semiconductor (NYSE: CY) to Hold from Underperform after its channel checks indicated the company's capacitive touch screen solution has design traction. The firm raised its target on shares to $10 from $7.50.
• FBR Capital upgraded Pacific Sunwear (NASDAQ: PSUN) to Outperform from Market Perform to reflect improving store channel checks, the company's brand focus and controlled inventory, as well as the firm's belief that guidance could be conservative. FBR raised its target on shares to $9 from $6.
• Advanced Micro (NYSE: AMD) was upgraded to Market Perform from Underperform at JMP Securities.
• Lam Research (NASDAQ: LRCX) was upgraded to Overweight from Equal Weight at Barclays.
• Philips Electronics (NYSE: PHG) was upgraded to Buy from Hold at RBS.

TheStreet.com's Jim Cramer says you take your life into your own hands if you fade the opening in today's market.

A year ago with the futures up, all you could think of is how much you wanted to "fade" that opening, how great it would be just to lay out any shorts into strength. You could choose pretty much anything going into earnings season.

The techs? Last good quarter. The banks? A travesty. You didn't even know if the banks you are short would survive. The oils? Free fall. The metals? Amazing downward pressure coming from hedge fund redemptions. The insurers? Will they make it? Retail? The balance sheets looked terrible going into what would be a terrible holiday selling season. The autos and auto-related? Disaster.

I'm reiterating my Buy rating for Koninklijke Philips Electronics NV (NYSE: PHG), commonly known as Philips, first recommended on June 2, 2009 at a price of $20.30. If you purchased PHG then, you're up about 20%.

Amsterdam-based Philips missed the Street's revenue and earnings estimates in Q2, in what amounted to an essentially break-even quarter.

TheStreet.com's Jim Cramer says an earnings surprise from Philips, like Alcoa last week, didn't do much to put markets in gear.

Upside surprise No. 2, Philips (NYSE: PHG) (Cramer's Take), doesn't seem to do anything more than upside surprise No. 1, Alcoa (NYSE: AA) (Cramer's Take). That's right, we got a quick run-up for Philips when it reported a nice profit, but no follow-through from the rest of the markets in Europe after this electronics company reported.

Why should there be, though? Philips might as well have said "this profit is a sham" from the commentary it put out --more firings, numbers down huge from last year, terrible outlook.

Three light plays to brighten your day (pun intended) and your portfolio -- and all are linked to rapidly-advancing light technology, including LED lights, that will save energy and reduce carbon emissions.

First, I'll reiterate a previous favorite, General Electric (NYSE: GE). I recommended it first on March 2, 2009. Now I'd raise Sell/Stop Loss to $9.25 from my original Sell/Stop Loss: $3.25. The First Call FY2009/FY2010 EPS estimates for GE are 98 cents to 94 cents.

Analyst upgrades:

• JMP Securities upgraded CB Richard Ellis (NYSE: CBG) to Outperform from Market Perform. The analyst believes the new Public-Private Investment Program will create liquidity, which will result in some degree of activity. Shares were also upgraded at JP Morgan to Overweight from Neutral.
  
• Thomas Weisel upgraded Linear Tech (NASDAQ: LLTC) to Overweight from Market Weight due to stabilizing business and favorable end market exposure.
  
• UBS upgraded PepsiCo (NYSE: PEP) to Buy from Neutral and raised its target to $60 from $57 due to moderating input costs, earnings and investment flexibility, improving U.S. beverage business, and leverage from its market share in food.
• Tibco (NASDAQ: TIBX) was raised to Buy from Neutral at Goldman.
  
• Philips Electronics (NYSE: PHG) was upgraded at ING Group to Buy from Hold.
  
• Hospira (NYSE: HSP) was upgraded to Outperform from Market Perform at Leerink.