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A report today in The Wall Street Journal (subscription required) reveals that Sony Corp. (NYSE: SNE) is set to launch two low-priced e-readers, which could prove to be stiff competition for the wildly popular Kindle devices sold by Amazon.com (NASDAQ: AMZN). Sony's latest entries in the e-reader market, known as the PRS-300 and PRS-600, will be priced at $199 and $299, respectively. By contrast, the cheapest Kindle will run you $299.

Sony's budget-friendlier devices are slated to hit store shelves later this month, with the Journal citing Best Buy (NYSE: BBY) and Wal-Mart Stores (NYSE: WMT) as two retailers planning to offer the e-readers. Meanwhile, the low pricing isn't limited to the gadgets themselves; Sony will also drop the cost of best-selling titles from $11.99 to $9.99, matching the deal offered by Amazon.

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Can Sony's new e-reader compete with Amazon.com's Kindle? originally appeared on BloggingStocks on Wed, 05 Aug 2009 14:30:00 EST. Please see our terms for use of feeds.

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