Did you know that the Federal Trade Commission (FTC) has decided to take bloggers to task for a new form of advertising? The FTC is in the process of updating its "Guides Concerning the Use of Endorsements and Testimonials in Advertising" for the first time since 1980. What does this mean? Well, the FTC is going to crack down on "word-of-mouth marketing." This type of marketing consists of advertisers paying bloggers to review their products. And by "pay" we mean the bloggers get free product samples, gift certificates for shopping sprees, cash, or a year's car loan. Yes, this is what some of the advertisers have paid bloggers for their "reviews."
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