The news seemed so lovely, so sudden, so decisive: effective tomorrow first thing, Starbucks Corporation (NASDAQ:SBUX) stores in my hometown, Portland, and in several other major cities (including Seattle, San Francisco, and New York) will replace all trans-fat loaded treats with versions that are free of the artery-clogging stuff.You'd think I'd be happy. After all, I'm the one who rails on companies for using trans-fats in their foodstuffs, and examines grocery store labels so carefully I did a whole photo essay on it. And both I and my adorable, sugar-crazed kids are frequently found at our local Starbucks, eating the chain's doughnuts, its Cranberry Bliss Bars, its glazed, colorful cookies.
But here's the thing: I didn't realize Starbucks treats had any trans-fats! In announcing this proactive and kind move, Starbucks shook the very foundation of my blissful ignorance. Heading immediately over to Starbucks' web site, I pull up the nutrition information for my local store (since treats are baked locally and different stores have different offerings, each "zone" has its own nutrition sheet). And I am floored.

For nearly 10 years now, I've been fiercely guarding my shopping cart. The wicked would-be interloper: partially hydrogenated vegetable oils, also known as trans fats or trans fatty acids. And it's in everything, from wheat bread to soup to my favorite sticky candy bars. For a while, I was a lone voice and a lone label-reader, inspecting in the wilderness of my grocery store aisles without another soul to fight against the cheap, shelf-stable, yet bad-for-your-heart fat.







