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When News Corp. (NASDAQ: NWS) outspoken Chairman Rupert Murdoch reversed himself recently and declared that all his company's web properties would soon move to a fee model, were you perplexed? After all, Murdoch runs one of the largest media empires on the planet. Combine that with a conditioned customer used to getting almost all content for free and yes, we have a problem.
Murdoch's empire just suffered an advertising meltdown with the rest of the world, with News Corp. declaring a huge decline in ad revenue for its latest quarter. Just a few years ago, Murdoch was toying with the idea of dropping the fee for looking at the Wall Street Journal's articles and columns. He's done a 180 here and wants to bring the Journal's pay-per-use model to just about every web property his company owns while he shouts "quality journalism is not cheap" from the rooftops of Fox News.
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