Look for eBay (EBAY) to more than hold its own this holiday season, which is one major reason I'm reiterating my buy rating for the company, first recommended on May 14, 2009, at a price of $16.84. If you bought EBAY in May, you're up about 40%.

Earlier this year, eBay sold a 70% stake in Skype for about $2.75 billion, enabling the company to focus on core operations at eBay and at PayPal.

While eBay (NASDAQ: EBAY) has been working hard to manage its marketplace in a trying economy, its PayPayl business has been growing comfortably and could become the company's biggest earner. For the past two years, eBay has focused on improving the look of its website and helping buyers and sellers to get along in a virtual world built entirely on trust.

In the background, though, the segment of the business that moves money from Point A to Point B has been on fire. Even with payment processing competition from Amazon (NASDAQ: AMZN) and Google (NASDAQ: GOOG), PayPal has been able to do more than hold its own.

eBay has held its own, despite the recession. Hence, I'm reiterating my Buy rating for eBay (NASDAQ: EBAY) recommended on May 14, 2009, for $16.84. I you bought then, you're up about 40%.

Earlier this year, eBay sold a 65% stake in Skype for about $2.75 billion, enabling the company to focus on core operations at eBay and at PayPal.

For some time, I've used PayPal, which is owned by eBay (NASDAQ: EBAY). For example, I recently paid a contractor in India using the service. It was extremely easy.

Well, I had a chance to talk to the Small Biz folks at PayPal and found out that there is much more to the service. In fact, PayPal can be a great way to boost your business.

Of course, PayPal makes it easy to leverage ecommerce. And the costs are competitive, with transaction fees ranging from 1.9 percent to 2.9 percent, plus a 30 cent fee. What's more, there is no need to get a merchant account (which can be a painful and expensive process).

One of the market's biggest criticisms of Google (NASDAQ: GOOG) is that it offers a large number of products that don't make the company money. To make matters worse, some of these offerings will probably never bring in a dime and that is a big drag on Google's margins.

The days of Google supporting odd projects that have no financial future may be over. Perhaps the recession has brought those times to an end, or it may be that the ability to keep track of dozens of unrelated engineering projects has become a burden to the firm's management. How many of these programs Google cuts will be a sign of how serious the company is about keeping its profits as high as possible.

Famed online auction platform eBay (NASDAQ: EBAY), whose Internet colleagues include Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG), and Yahoo! (NASDAQ: YHOO), will be reporting earnings for the third quarter on Wednesday after the market closes up shop. What should shareholders expect from the company?

Well, according to data posted by Trey Thoelcke, shareholders shouldn't expect much. While the top line is expected to rise by double digits (around 13%) to $2.1 billion, nothing is really cooking in terms of the bottom line. The call is for $0.41 per share. eBay booked $0.41 per share in the year earlier period. As you can see, that's a 0% growth rate, and that's never good (well, unless you're a financial company, in which case that's actually great). However, there is one silver lining to the earnings story for shareholders. If you take a look at past earnings data, you'll notice that eBay has a snazzy reputation for beating estimates issued by analysts. So, I'd be willing to bet we'll see an easy beat this week.

As to whether or not this particular stock will rally upon such news, that's difficult to say. If Monday's rallying sentiment makes another visit on Wednesday, then I'd say eBay could be an interesting earnings trade, mostly because it isn't far from its 52-week low. Unfortunately, I think any rally that we get in the market right now is not to be trusted. It just can't be. Profit-taking is always going to be waiting to sap the power out of any rally, simply because we know the economy isn't going to be great for many months to come. So, even though I like the technical set-up to some degree vis a vis eBay's earnings-beating history, I personally wouldn't be buying. For me to trust any rally, I'd need to see some confirmations and additional up days.

The New York Times reports that eBay is considering making PayPal the only form of payment allowed on eBay auctions. The company is test marketing this concept in Australia starting next month, and loyal eBay buyers and sellers there are furious.

eBay's stranglehold on internet auction enthusiasts is already clear. It is the most popular auction site, and if you're a seller, you have few other choices that get you as much exposure. But that's not enough for eBay. In addition to all the fees generated from auction listings and sales, they apparently want to ensure that they'll get extra fees from the payments if they require everyone to pay with PayPal.

Company officials say this move is an effort to cut down on fraud. They say that by requiring the use of PayPal, they are able to see buyers and sellers through the payment process, rather than them risking fraud through the use of outside payment services.

These are definitely some interesting times for e-commerce mega site eBay Inc. (NASDAQ: EBAY). In the past few weeks, the site has been under attack from some of its sellers who have launched a strike against the site in response to recent changes. While eBay denies any impact from the strike, there are some out there who just aren't buying it.

At the root of the current situation are changes made by eBay over the past month that have left its users frustrated to say the least. The core reason for the frustration relates to eBay's decision to lower its listing fees but at the same time raise its final sale fees. This is being seen as a direct slap in the face to the site's more successful sellers. Also adding to the current resentment is the decision to hold certain PayPal payments by up to 21 days in an effort to fight fraudulent activity on the site. As if those two things were not enough, the site went forward in changing its practice of allowing sellers to leave negative feedback on buyers.

As you can imagine, sellers were not happy and launched a sellers' strike that they hoped would convince the company to roll back their changes. Depending on who you listen to, the strike has either had a significant impact on auction listings, or no effect whatsoever.