AOL Money & Finance

Peacock Equity posts

Feed

GE gets some SMS pizzazz

Peacock Equity, a venture capital arrangement among NBC Universal and General Electric (NYSE: GE), is flexing its muscle. This week, the firm announced an investment in 4Info. The amount was not disclosed but the rumor is that it's about $10 million.

Basically, 4Info has a platform to send text (or SMS) messages. Some of the features include voting, fan clubs and alerts. It's a nice fit for GE's vast array of entertainment assets, such as the "Deal or No Deal" show.

4Info might also be a smart vehicle to enhance branding and customer loyalty. Its revenue model is primarily based on advertising.

The Peacock fund is relatively new, getting its start in April with $250 million. So, we will probably see more deal-making with upstart tech companies.

Visit DealProfiles.com to check out other recent VC activity.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements.

Symbol Lookup
IndexesChangePrice
DJIA+44.2910,291.26
NASDAQ+15.822,166.90
S&P 500+5.501,098.51

Last updated: November 12, 2009: 01:39 AM

BloggingStocks Exclusives

Hot Stocks

DailyFinance Headlines

Latest from BloggingBuyouts

WalletPop Headlines

AOL Business News

BioHealth Investor Headlines

Sponsored Links

My Portfolios

Track your stocks here!

Find out why more people track their portfolios on AOL Money & Finance then anywhere else.

BloggingStocks Partners

More from AOL Money & Finance