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Penthouse Media Group has agreed to acquire the parent company of AdultFriendFinder, a website devoted helping adults find love -- or at least sex. The site is different from more mainstream (although AdultFriendFinder's traffic would seem to indicate its more mainstream that we care to think) sites like eHarmony in that the emphasis is on "hooking up" and there is little in the way of bragging about couples who met on the site.

According to the USA Today, Penthouse, which was acquired by Marc Bell and Daniel Stanton out of bankruptcy in 2004, plans to aggressively pursue acquisitions and possibly take itself public in the next few years.

Here's what's interesting: this is a company that owns social networking websites and was founded in 1996. It just sold for $500 million.

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Penthouse bets $500 million on adult social networking originally appeared on BloggingStocks on Fri, 14 Dec 2007 11:30:00 EST. Please see our terms for use of feeds.

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